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June 22, 2026
Author(s)
Taryn Blanchard, Sheila Rider and Lisa Taylor
Publisher
CERIC
ISBN
978-1-996817-01-8
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Career Development as Strategy: A Practical Guide to Creating Internal Career Centres
Synopsis
Career Development as Strategy is a practical playbook for organizations seeking to make career development more coherent, visible and effective. While many employers invest heavily in learning, mobility, leadership and wellness initiatives, these efforts are often fragmented, making it difficult for leaders to see impact, enable talent movement or connect people growth to business priorities.
This guide introduces internal career centres as workforce infrastructure – a way to intentionally connect existing career, learning and talent efforts into a co-ordinated system that supports mobility, capability-building and adaptability at scale. Designed for real-world conditions, the playbook helps organizations strengthen what they already have, rather than starting from scratch.
The frameworks and tools are adaptable across sectors, organization sizes and maturity levels.
Key topics include
- Why fragmented career and talent efforts limit organizational impact
- How internal career centres support mobility, reskilling and workforce adaptability
- Assessing organizational readiness before investing in new initiatives or technology
- Building an evidence-informed business case, including ROI considerations
- Prioritizing actions to improve workforce performance without adding unnecessary complexity
Who this resource is for
- Executives and senior leaders overseeing workforce strategy
- HR and talent leaders facing mobility, retention or scaling challenges
- Learning and development professionals seeking stronger alignment with business priorities
- Career development professionals supporting internal growth and mobility
- Post-secondary and workforce partners engaged in employer capacity-building
- Frameworks and tools adaptable across sectors, organization sizes and maturity levels
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How organizations use this playbook
Go deeper in the Internal Career Centre Bootcamp
Organizations can use this guide as a standalone resource to clarify thinking, align internal conversations and establish a shared language around career development as strategy. It can also be used as a diagnostic tool to identify gaps, assess readiness and determine where to focus first.
For organizations ready to move from insight to action, the playbook provides an entry point for deeper, applied workforce development work.
Watch a short video to hear from bootcamp facilitators and participants from organizations such as Aviso Wealth and Government of Canada.
Contact consulting@challengefactory.ca to learn more or join.
About the authors
Taryn Blanchard
Taryn Blanchard is Director, Research and Innovation Strategy at Challenge Factory, bridging research, consulting and AI to turn evidence into practical workforce tools. With a PhD in Anthropology, she translates complexity into human-centred career strategy.
Sheila Rider
Sheila Rider is an Associate and Trusted Advisor at Challenge Factory. Formerly a CHRO, she supports career development through strategic workforce design, leadership capability and practical change that enables people to thrive at work.
Lisa Taylor
Lisa Taylor has advised national governments, shaped workforce policy, and guided multinational organizations through complex transformation. Her insights appear in The Globe and Mail, Forbes and OECD reports. She is Founder and CEO of Challenge Factory.
Reviews
Trevor Buttrum
Executive Director, Canadian Association of Career Educators and Employers (CACEE) A great blueprint for building the infrastructure to embed career development in workforce strategy.
“Career Development as Strategy: A Practical Guide to Creating Internal Career Centres is a timely and well-crafted resource for business and HR leaders.
Workforce challenges are rarely due to a lack of effort on the part of organizations. In fact many will tout their learning, leadership and development initiatives. Most often, issues stem from a lack of employee and leader awareness, meaningful uptake and alignment across these efforts.
The authors skillfully shift the focus from programs toward positioning an internal career centre as the critical infrastructure and systems-level approach needed to ensure careers are more navigable, supports more tangible, and resources more accessible for all employees. This results in greater traction across existing programs, strengthened internal career mobility, and ultimately higher levels of employee engagement.
What stands out is how grounded this resource is in how organizations actually operate. The frameworks and guiding questions are practical, while also supporting informed strategic decision-making rooted in evidence and ROI.
This is a resource for leaders who are ready to move beyond well-intentioned but fragmented standalone initiatives and take a more deliberate, integrated and impactful approach to workforce strategy.”
International Centre for Career Development and Public Policy (ICCDPP)
Employers, Employees, Career Conversations: A Core Business Strategy
“This recent publication makes the business case for the establishment of internal career centres, providing a framework for employers and a coherent system to strengthen staff retention and work/job/worker agility, and to deliver measurable business results.
Described as a ‘playbook,’ it’s more like a workbook that explains the key concepts, gives examples of their application, facilitates the reader to examine how to apply them to their particular organization, and reflect and advance. It progresses from awareness raising to action, from piloting to practice, and from creating internal momentum to creating lasting impact. The guide is well written, well presented, easy to follow, has excellent graphics, has a very useful glossary and set of tools in the appendices including a summary of key questions based on each chapter to enhance the learning and development process.
While the establishment and organization of internal careers centres will depend on company size and resources, the principles presented and the tools provided in this practical publication should be of interest and pertinence to any forward-thinking employer, regardless of company size and resources.”
Mark Patterson
Executive Director, Magnet - This is the closest we’ve ever been able to come to getting something like this happening.
“Most organizations say people are their greatest asset. But very few design systems that actually support career growth inside the organization. That’s why I was pleased to advise on the new playbook “Career Development as Strategy: A Practical Guide to Creating Internal Career Centres” by Taryn Blanchard, Sheila Rider and Lisa Taylor from Challenge Factory. The core idea is simple but powerful: career development should not be treated as a set of disconnected HR programs. It should function as organizational infrastructure. The playbook introduces the concept of an Internal Career Centre that connects mobility, learning, mentoring and leadership development into a coherent system that helps employees see their future inside the organization rather than elsewhere. This matters more than ever. AI, demographic shifts and new work models are accelerating change across every sector. Organizations that succeed will be those that build internal capability faster than the market changes. Career development is one of the most underused strategic levers available to leaders today. If you work in HR, workforce strategy or organizational leadership, I highly recommend taking a look. Congratulations to the team at Challenge Factory for putting together a thoughtful and practical contribution to the field.”
Empowering Organizations Through Career Development is a practical blueprint for creating career development centres of expertise.
Learn how the playbook reframes career development as workforce infrastructure to support retention, internal mobility and workforce adaptability.
