Presenter: David Lepage, Buy Social Canada
Dates: Thursdays, March 17, 24 and 31, 2022
Time: 12:00 pm – 1:00 pm ET (check your timezone)*ASL is available for this webinar series!
COST Non-CASE Members

CASE Members

Individual Rate



Group Rate

$119.25 each

$89.25 each

*Group rates: If you register 5 or more participants from the same organization at the same time, you qualify for the group rate of 25% off registration fees.

All registered participants will receive a password-protected video recording of each session. The recordings will remain available for ONE MONTH after the final webinar of the series.

Individual certificates of attendance will be provided to all registered participants who attend the webinar LIVE.


Social enterprise is not just an entity, or a “thing” – social enterprise is a verb! This webinar series will explore how social enterprise can be used as a tool by career practitioners and employment agencies to create social value through employment opportunities that contribute to healthy communities.    

Take a journey across social enterprise examples of how they sell a full range of goods and services in the marketplace, how they achieve a spectrum of social, cultural or environmental purpose, and why they reinvest most of their profits into their social mission.  

Test your ideas or strengthen your capacity. You will learn to assess and apply the social enterprise business plan of 5 Ms: mission, market, money, manage and measure.   

Why You Should Attend: 

Whether just considering or already full on in operations, this webinar series will help your team have a shared language and common evaluation lens in assessing or enhancing social enterprise as part of achieving your organization’s mission, goals and sustainability.  

We’ll review and demonstrate how social enterprise can accommodate and support a spectrum of employment options and opportunities, including supportive permanent, training and skills enhancement, transitional roles, learning and professional, from entry level to skilled.  

Webinar #1: Explore Social Enterprise 

  • Why social enterprise? 
  • What is a social value marketplace? 
  • Understanding of a “blended value” business model 
  • The breadth of goods and services offered by social enterprise 
  • The breadth and depth of social value created by social enterprise 

Webinar #2: Tour of Social Enterprise Employment-Based Models 

  • Social enterprise as an employment solution opportunity 
  • Case Studies of options and opportunities  
  • Matching your employment purpose and goals with a business opportunity 
  • Matching a market opportunity with your employment mission 
  • Concepts for assessing feasibility and/or growth 

Webinar #3: Tools for Social Enterprise Development & Assessment 

  • Mission – why 
  • Market – what you sell and to whom 
  • Manage – governance, decisions and people 
  • Money – raise it, spend it, apply it 
  • Measure – what, how and sharing of success 

David LePage is the Managing Partner of Buy Social Canada. David has engaged with social enterprise in multiple roles, from design, manage, board and funder. Currently he serves on the board of Social Enterprise Council of Canada and is a Professor for the University of Fredericton MBA program in Social Enterprise Leadership. Previously David was Manager of the Enterprising Non-Profits Program, enp. He is the author of the book Marketplace Revolution, from Concentrated Wealth to Community Capital.

Dates/times don’t work for you? In addition to the live webinars, registered participants will receive a password-protected video recording of each session. The recordings will remain available for one month after the final webinar of the series.