Canada is facing a moment of transformation. With economic disruption driven by tariffs, AI and cautious hiring practices, career development is more essential than ever. Your expertise provides critical guidance to both individuals and organizations in effectively navigating this evolving landscape.
“Meet the Moment” is a new resource from CERIC designed specifically for Canada’s 40,000-60,000 career development professionals. This messaging tool equips you to:
- Articulate your essential value in a challenging economy
- Address the urgent concerns of jobseekers and clients
- Connect strategically with employers and policymakers
- Position yourself as a vital partner in workforce resilience
Why This Resource Matters Now
As we confront a second major economic upheaval following on the heels of the pandemic, career development is shifting from a periodic consideration to an indispensable ongoing practice.
This resource provides you with consistent, evidence-backed messaging to demonstrate your value as both:
- First responders to career crises
- Long-term partners in building workforce capacity
What You'll Find
The document features seven key message areas that help you articulate career development as both a personal investment and a public good:
- Your Economic Safety Net in Uncertain Times
- Trusted Expertise for a Changing World of Work
- Helping You Navigate Uncertainty with Confidence
- Championing Decent Work, Not Just Any Work
- Supporting Career Growth at Every Stage
- Empowering You to Shape What's Next
- Strengthening Careers, Communities and Canada
How to Use This Resource
Career professionals can apply these messages in multiple ways:
- Tailor content for your digital presence and marketing materials
- Start discussions among colleagues to develop unified advocacy messaging
- Incorporate research findings and success stories that demonstrate impact
Ready to meet the moment?
Download this resource to start positioning your career development services as essential infrastructure for workforce adaptation in uncertain times.
Meet the Moment is a communications tool—and a call to action. By using this shared language, career professionals can build public awareness and ensure that their contributions are recognized and amplified.
