Experience a story-based method-of-practice and innovative tools of an evidence-based, narrative framework

Career professionals can be influential helping lifelong learners navigate transitions and re-imagine possibilities. Tools that promote readiness, clarification and life design principles are in demand to move beyond traditional efforts. Join this seminar to build skills in narrative career counselling, learn how online storytelling tools can be integrated into practice, and sample and appreciate the face-to-face Who You Are Matters! game, all of which has been successfully used in education, organizations and practice.

Career counselling is experiencing tremendous change, away from assessments that match clients with jobs, toward more holistic modalities that embody narrative approaches, life design principles, happenstance and positive psychology. The CareerCycles narrative method of practice is one approach demonstrating exciting results showing significant increases in hope, optimism, resilience, confidence (collectively, “psychological capital”), curiosity & exploration, and personal growth. These increases are correlated with higher career clarity, job satisfaction and job alignment, moving this method into those which can report evidence-based practice. Underpinning the method, online tools and game is the CareerCycles/OneLifeTools framework, used with over 4,000 diverse clients of all ages and stages, and by 300 career professionals across Canada, the US and Europe.

Designed for helping professionals with or without career development experience, from beginners to seasoned clinicians, this holistic method of practice bridges the divide between personal and career counselling, and between theory and practice. In a dynamic and interactive training featuring presentation, demonstration, role play, game play and time for lively Q & A, you will learn:

  • An overview of the CareerCycles framework, its two main processes, and how it has been used to help clients navigate the uncertain world of work and learning
  • Skills to listen to stories with a greater understanding, to help clients gather and organize strengths, desires, and other elements into an aggregate online Career Sketch
  • How to map what is happening in narrative sessions using online storytelling tools, to guide clients to personalize insights from their stories into a succinct Career Statement
  • How a group game experience, and online tools can scale this framework to reach more clients, effectively and efficiently
  • Ways to link this narrative approach to traditional career counselling and employment advising
  • How to apply this framework effectively with a diversity of clients, in a variety of settings

After completing this session participants will be able to use this new approach right away, access the online tools for six months, and engage in a free follow-up teleconference to aid learning. This session is aligned with CareerCycles’ Level 1 training and the Who You Are Matters! facilitation certification; participants are eligible for a $100 credit when registering toward either or both options at the end of the session.

Your Seminar Leaders

Mark Franklin, MEd, CMF, CCC is Practice Leader and Founder of CareerCycles, and President of One Life Tools. Mark and an amazing team of associates have enriched the career well-being of 4,000+ clients. Mark was the recipient of the Stu Conger Leadership Award for Career Development in 2015. He developed the CareerCycles method of practice, co-authored the Who You Are Matters! game and several peer-reviewed journal articles (Journal of Employment Counseling, The Canadian Journal of Career Development) and book chapters. Mark presents nationally and internationally (Cannexus, NCDA, Dutch Career Conference, CCPA, CACEE, CACUSS), worked as career counsellor at two of Canada’s largest universities, and hosts the Career Buzz radio show, after a first career in engineering. Mark holds the Career Management Fellow designation through the Institute of Career Certification International and is a Canadian Certified Counsellor through the Canadian Counselling and Psychotherapy Association. Learn more at www.careercycles.com and www.onelifetools.com.


Rich Feller PhD is one of Colorado State University’s 12 University Distinguished Teaching Scholars, recipient of the Oliver Pennock Distinguished Service Award, and Past President of the National Career Development Association. Professor of Counseling and Career Development, and former Director of the Student Affairs in Higher Education graduate program he’s consulted on six continents and within all 50 US states. An LPC, NCC and NCCC and former CACREP Board member, his publications (with the help of many) include three books, four film series, the Harrington-O’Shea Career Decision Making System (print, internet and career assessment program used by over 14M), and www.stemcareer.com. An NCDA Fellow and recipient of NCDA’s Eminent Career Award, the Rich Feller Leadership Award is awarded annually to recognize significant influence through service to others in the settings of colleague and mentor. Having served on the editorial board of NCDA, NECA, AADA journals, Special Issue Editor of the ASCA Journal and the Career Planning and Adult Development Journal he has served on numerous community boards. Director of AARP’s Life Reimagined Training Academy and Chief Scientist for YouScience he and Barbara have one son Chris. Learn more about Rich at RichFeller.com and www.onelifetools.com.