Updated September 2017
Corporate Social Responsibility
Topics covered include:
- Social responsibility and business sustainability
- Social responsibility and branding
- Social responsibility and community partnerships
- Business ethics and corporate social responsibility
- The role of millennials in social responsibility
- Impact on national and international businesses
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Heskett, J. (2017). What Are the Limits of CEO Activism. Harvard Business School.
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Jones, K., Bartlett, J.L. (2009). The strategic value of corporate social responsibility: A relationship management framework for public relations practice. Prism 6(1).
Karnani, A. (2010). The Case Against Corporate Social Responsibility. The Wall Street Journal.
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Maignan, I., Ferrell, O.C. (2004). Corporate Social Responsibility and Marketing: An Integrative Framework. Journal of the Academy of Marketing Science. Volume 32, No.1, pages 3-19.
Marques, J.C., and Mintzberg, H. (2015). Why Corporate Social Responsibility Isn’t a Piece of Cake. MITSloan Management Review.
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Novick O’Keefe, L. (2014). Doing Good is Good for Business – Corporate Social Responsibility in 2015. Huffington Post.
Palmquist, M. (2015). The Subtleties of CSR in Hard Times. strategy + business.
Rangan, V.K., Chase, L., and Karim, S. (2015). The Truth about CSR. Harvard Business Review.
Rangan, K., Chase, L.A., & Karim, S. (2012). Why Every Company Needs a CSR Strategy and How to Build It. Harvard Business School.
Reiss, R. (2017). Top CEOs Place High Value on Corporate Ethics and Social Responsibility to Drive Business. Forbes.
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Schultz, H. (2014). What is the role and responsibility of a for-profit, public company? Starbucks.
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Swinand, A. (2014). Corporate social responsibility is millennials’ new religion. Crain.
Taylor & Francis, (2016). Link between corporate social responsibility and success in management. Science Daily.
Vokel, D. (2015). New Strategies for Corporate Social Responsibility. Markkula Center for Applied Ethics, Better Choices.
Wicks, A.C. (2013). Defining corporate social responsibility for use across the globe. The Washington Post