May – October 2022
- CERIC’s Advocacy and Community Engagement Advisory Committee discusses potential for National Advocacy Campaign, generating seven opportunity areas for exploration
January 2023
- 40 career development leaders participate in 2-day design thinking workshop, facilitated by Overlap Associates, at CERIC’s Cannexus23 conference in Ottawa to discuss campaign ideas and governance model
- Cannexus delegates provide input on identified and potential opportunity areas through Menti poll
February – March 2023
- CERIC confirms members of Steering Committee and Working Group, based on volunteer interest from workshop participants
June – July 2023
- Steering Committee and Working Group meet to determine roles and responsibilities
- Outline process for soliciting community feedback on campaign prototypes
- Develop criteria for selecting a campaign prototype to advance
August – September 2023
- Working Group solicits feedback on campaign ideas through testing phase with interestholders