May – October 2022

  • CERIC’s Advocacy and Community Engagement Advisory Committee discusses potential for National Advocacy Campaign, generating seven opportunity areas for exploration

January 2023

  • 40 career development leaders participate in 2-day design thinking workshop, facilitated by Overlap Associates, at CERIC’s Cannexus23 conference in Ottawa to discuss campaign ideas and governance model
  • Cannexus delegates provide input on identified and potential opportunity areas through Menti poll

February – March 2023

  • CERIC confirms members of Steering Committee and Working Group, based on volunteer interest from workshop participants

June – July 2023

  • Steering Committee and Working Group meet to determine roles and responsibilities
  • Outline process for soliciting community feedback on campaign prototypes
  • Develop criteria for selecting a campaign prototype to advance

August – September 2023

  • Working Group solicits feedback on campaign ideas through testing phase with interestholders