LinkedIn Has Changed – Has Your Coaching? Helping Clients Build Visibility, Credibility and Connection 

Presenters

• Michelle Schafer, ICF-certified coach and facilitator

Original date and time

• April 1, 8 & 15, 2026 – 12:00 pm to 1:00 pm ET (Check your time zone)

Price

• PAID webinar series

Language

• This webinar series is presented in English

Accessibility

• This webinar series offers AI-generated live captions available in multiple languages

You think you know LinkedIn? Think again! LinkedIn has become one of the most powerful tools for jobseekers – and yet, many people (including career development professionals) aren’t using it to its full potential due to its fast-changing nature and frequent evolutions. With over one billion users and 65 million companies represented, understanding how to show up authentically and strategically on the platform can make all the difference in a job search.  If your LinkedIn advice hasn’t changed in two years, it’s outdated.  

As a CDP, you likely work with various types of clients – whether newcomers, youth, adults in transition or individuals pursuing career change. Each group may face unique challenges in navigating LinkedIn effectively. Some clients may feel intimidated by self-promotion, be unsure how to translate their experience online, or be unfamiliar with professional norms in a new country. Others may struggle with digital literacy or understanding how online networking translates to real-world opportunities. 

This new 3-part webinar series is designed to help you coach your clients in building a compelling online presence, engaging effectively and using LinkedIn to open new doors. This interactive series will uncover practical ways to enhance professional visibility, and explore how to leverage AI to move from connection to conversation, while gaining actionable tools and confidence to help your clients authentically get noticed and find new work. 

Give your clients the modern LinkedIn tools they need to stand out with confidence. 

This series offers hands-on strategies to elevate LinkedIn profiles, expand reach through genuine engagement, and use the platform’s features to uncover hidden opportunities. You will learn how to coach clients to: 

• Tell their career stories with clarity and impact by applying new strategies to strengthen their LinkedIn profile 

• Build comfort and confidence in networking online 

• Identify and connect with employers and decision-makers strategically 

• Translate LinkedIn activity into real-world results in the form of interviews, introductions and job offers 

By the end of the series, you will walk away with a clear framework, practical tools and coaching language you can immediately apply to empower your clients – and yourselves – to use LinkedIn as a powerful ally in career growth. 

• Understand the core components of a strong LinkedIn profile through the lens of diverse client needs and the new do’s and don’ts for profile development
• Apply strategies to help clients communicate their value clearly, authentically and in culturally appropriate ways through storytelling and keywords
• Explore strategies for effectively showcasing international and student experience, credentials and transferrable skills
• Learn how to guide clients with varying levels of digital literacy in using visuals, media and endorsements to enhance credibility 
• Understand the features of LinkedIn Premium and whether the free version is “enough” 

• Explore the types of engagement that build visibility (e.g., posting, commenting, messaging) and the role of AI in engagement 
• How to elevate personal branding through messaging, tone and topics 
• Reframing common limiting beliefs about using LinkedIn (e.g., not wanting to brag about achievements online, being worried employers will notice increased activity) 
• Learn how to coach clients on job search tools within LinkedIn (e.g., following companies, using “Open to Work” and job alerts) 

• Guide clients to identify and research employers, decision-makers and organizational fit through LinkedIn 
• Learn practical strategies for networking authentically – identifying who to connect with and how to reach out 
• How to leverage 2nd degree connections to get a resume into the hands of a decision maker
• Understand how to translate LinkedIn activity into real-world conversations and informational interviews 
• Help clients track their progress and measure success beyond job applications (e.g., connection growth, message replies, profile views) 

Michelle Schafer, is an author, ICF-certified coach and facilitator, specializing in career transition and leadership. She is the owner and founder of Michelle Schafer Coaching, empowering people to achieve career fulfillment, providing clients with job search support and LinkedIn strategies. Michelle is passionate about people and inspired by their progress, working with clients at all levels of an organization and across sectors including federal and municipal government, high tech, not-for-profit and financial services. Michelle offers coaching 1:1 and in groups, and most recently was recognized as one of Ottawa’s Top Coaches in 2024. She is also the author of the book Cultivating Career Growth: Navigating Transitions with Purpose, a regular contributor on LinkedIn, and an enthusiastic writer and presenter for CareerWise and Cannexus.  

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