Artificial intelligence is now a power skill, and will soon be integrated into roles across the workforce. Generative AI is a requested skill in job descriptions across industries, and AI is one of the top skills employees want to learn. We read posts about how AI tools can be used in career services and the best prompts to use, but most are still unsure of the appropriate tools to use, how to incorporate them in a way that best serves their clients’ job search process, and what to watch out for to ensure ethical use and avoid missteps. We lack practical case studies shared from a career development lens and a reframe of “prompt engineering” that incorporates our expertise for the best outcomes from the tools. 

Generative AI and other AI tools are a powerful addition to the career service toolkit, speeding up research, improving job seeker approach, and freeing up time for transformational coaching interaction. But they can also create content that raises red flags and provide incorrect or misleading answers.

In this series, career services providers will get a comprehensive toolkit for using AI tools and generative AI alongside career development best practices for the best client outcomes. Participants will engage in a hands-on learning series where they will be walked through several tools and scenarios to experiment with, along with opportunities to exchange and discuss with colleagues in smaller groups. Based on tests of dozens of tools, attendees will get recommendations for free or low-cost resources for working with clients, guidelines for using these tools ethically, and new ways to think about prompting in generative AI tools.

At the end of the series they will know how to use tools to improve career exploration and research, job search and interviewing, and writing career search documents like resumes, LinkedIn profiles and cover letters. 

• Review new AI-enabled assessments to increase self-awareness related to career choice 
• Use generative AI to improve brainstorming and considerations to reduce system bias in responses 
• Evaluate appropriate tools for career research and labour market information and when AI might not be the best tool 
• Get hands-on experience using the tools based on case studies 
• Learn from peers to get new ideas on using the tools to improve career exploration, research and decision-making 
• Have ways to evaluate the ethics in using systems to gain the benefits while minimizing the risks 

• Understand the many options available to job seekers in terms of AI tools  
• Evaluate the options, advantages, disadvantages and ethical issues related to job search and interview preparation tools 
• Learn a unique prompt sequence to assist job seekers in understanding company and industry needs 
• Get hands-on experience using generative AI tools based on case studies and an understanding of how to use the tools ethically 
• Exchange ideas with peers and reframe how you approach prompts related to job search, company research and interview preparation 

• Dive deep into understanding how generative AI tools craft content and what that means for creating resume content for clients 
• Use prompts to transform career marketing content with uncanny insights into the current challenges of the target audience 
• Get a list of dos and don’ts when using generative AI in writing resumes, profiles, and other documents and tips to evaluate tools that will be best for each task 
• Wade through the popular suggestions on how to use AI tools to for writing to understand a career development professional writer’s best use case 

Marie Zimenoff is known as a pioneer on the leading edge of career industry trends and technology. She began her professional career as an advisor and recruiter in higher education while completing her M.Ed. in human resource studies, career and counselling development. In 2008—the peak of the Great Recession—Marie left the university to start her business. Inspired by a passion to make a difference in the industry, as CEO of Career Thought Leaders and Resume Writing Academy, she releases an annual industry trends white paper and trains career professionals around the globe in resume writing, career coaching, and business development. She has been speaking on technology topics in the careers industry at international events like the Asia Pacific Career Development Association, national industry conferences, and career and technical education events. 

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