Today’s employment market demands a new standard for resumes that a template cannot deliver. Strategic resume development is vital for career professionals to provide customized and valuable support, address individual client backgrounds, objectives and needs, and help their clients meet their goals.

This webinar series will introduce participants to techniques that leading Canadian professional resume writers use to attract employer attention, appeal to hiring managers, deal with barriers, and optimize for ATS (applicant tracking systems). Participants will hear from Master Certified Resume Strategists and Career Professionals of Canada (CPC) course instructors and benefit from real examples and samples from Best Canadian Resumes.

This webinar series offers career practitioners the opportunity to understand the foundation of strategic resume development and learn more about developing strategic and customized resumes, marketing client value, incorporating rich accomplishment statements, and maximizing resumes with formatting techniques.

Participants will engage in an engaging learning experience with exercises, activities, and opportunities to self-reflect on their learning. By the end of the series, participants will know more about upgraded resume writing and current theories, concepts and best practices in supporting their clients in their job applications.

• See the resume as strategic marketing document
• Promote client value using marketing best practices
• Appeal to employers with customized resumes
• Position clients as uniquely qualified
• Showcase skills including those gained through pandemic

• Write actively using future-focused language
• See the difference effective writing can make
• Shift focus from barriers to client value
• Be strategic with resume real estate
• Brand your client with resume formatting that works
• Explore upscaled resume designs

• Review the most important considerations for ATS
• Optimize client success using keywords for ATS
• Consider layout and design for ATS compatibility
• Discover how to learn more about advanced resume development and designing resumes for ATS

Gabrielle LeClair is a Master-certified resume writer and career coach with more than 15 years of experience building partnerships with thousands of clients to create authentic and compelling resumes. Through her work with Career Professionals of Canada, instructing the popular one-week Real-World Resume Strategy program, Gabrielle empowers career practitioners to expand their professional competencies and increase their impact with their clients. Gabrielle draws on her bachelor’s degree in adult education from Brock University to create environments for professionals to share their knowledge and experience within a supportive community of learners.

Barb Penney is an award-winning Master Certified Resume Strategist and a Career Professionals of Canada course instructor and volunteer. She worked as a human resources professional in the healthcare and private and charitable sectors for 25+ years. Today Barb operates her own career consulting business, Winning Resumes Career Solutions.

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