SP12 – Features

by Rich Feller

Arriving a day early from Fort Collins, Colorado to attend two Cannexus Pre-Conference Workshops I regret missing the third.  Eager to attend anything Mark Savickas presents I missed the Cannexus Actively Mastering What We Passively Suffer: A Counselling Session. Yet having access to Mark, and networking with him and his lovely wife in the Westin’s restaurant was a special treat.  I couldn’t get enough of Chris Kulbaba and his cutting edge work with The Social Media Toolkit and Career Counselors, and immersing myself in Norm Amundson’s Career Flow in Action the first day all expectations were exceeded. From there I joined the audience on the edge of our seats as Trey Anthony’s story and mentoring message inspired all of us to live fully with joy.

by Jan Bottomer

I am a career advisor. I am also a cellist.

For the past five years I have played with I Medici di McGill Orchestra – “the doctors’ orchestra” of McGill. To me, my orchestra is a weekly reminder that musical training is only limiting if you let it be, and that, more often than not, the skills developed along the way can open up worlds of experience and opportunity. The core members of this high-level amateur orchestra include doctors and professors representing specialties from Ophthalmology to Obstetrics, Oceanic Sciences to Electroacoustics. These people have been musicians for most of their lives, and continue to play while also holding down highly demanding jobs in a range of diverse fields.

by John Horn

Web Analytics That Inform Career Services

Knowing how to analyze and measure the online presence of a career centre – or any service, for that matter – provides practitioners, managers, marketers, and front-line staff with the information needed to best serve clients. When measured effectively, understanding how clients access a website, what they do within the site, and where they go when they leave can impact everything from web-content to marketing strategies to in-person programming and advising. Wrapping our heads around the definitions, terminology and jargon of web analytics, however, can be challenging. What precisely is a “bounce rate” or an “impression” anyway?