Disabled People of Colour at work
2024

CERIC and CASE partner to offer first online certificate program on intersectional career development

In a significant advance forward in the field of career development, CERIC and the Canadian Association for Supported Employment (CASE) proudly announce the launch of their first online course, “An Intersectional Approach to Supporting Career Development” moving towards greater equity and empowerment for clients. 

Canada’s workforce thrives on its diversity, with each individual bringing unique identities and experiences. Understanding his diversity is crucial for career and employment professionals, especially when addressing the needs of BIPOC-D communities. CASE’s Diversity Works report underlines how racialized Canadians with disabilities often face unstable work conditions, despite being qualified. Given that 14.3% of Canadians over 15 with disabilities belong to visible minority groups, an intersectional approach is vital for employment professionals to effectively support their job search. 

Crafted with a keen understanding of the nuanced challenges faced by Black, Indigenous and People of Colour communities who experience disability (BIPOC-D), this 6-weeks certificate program will enable career professionals with the awareness, tools and insights needed to navigate the complexities of intersectionality in career development, support and assist clients to advance in their chosen careers. 

Participants can expect to:  

  • Reflect on their own privilege and biases to explore how they impact the services they provide to Racialized, Indigenous and People of Colour people who experience disability.  
  • Deepen their awareness and understanding of different social identities and their interconnectedness as it relates to career development.    
  • Address systemic oppression by applying strategies in their daily work practice.  

Registration for “An Intersectional Approach to Supporting Career Development” is now open and the first cohort starts on March 4, 2024. Early registration is encouraged as space is limited. 

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2024

‘Soul-nourishing’ and “Thought-provoking’: Cannexus24 ignited Canada’s career development professionals

“An invaluable platform for networking, learning and professional growth,” and a “warm and inclusive community of professionals,” were just a few of the ways that the 1,900 attendees described the latest edition of Cannexus, Canada’s Career Development Conference. Cannexus saw career development professionals from throughout this country and across the globe come together from Jan. 29-31, 2024, both virtually and in Ottawa. Calling the conference “soul-nourishing” as well as “thought-provoking,” delegates explored innovations in career and workforce development while exchanging ideas with peers – all to empower people and communities to achieve economic and social well-being. 

Among the many highlights from CERIC’s Cannexus24 conference were four remarkable keynotes: Hamza Khan deciphering the future of work; Paralympian Chantal Petitclerc telling her story of resilience; Dr. Nancy Arthur delving into the trends and turbulence facing career development; and Dr. Sean Lessard sharing his work alongside First Nations’ youth. Across 100+ education sessions, delegates examined a range of current and emerging issues with strong interest in sessions focused on artificial intelligence, neurodiversity, Indigenous learners, funding of employment services, intergenerational workplaces and mental health. 

The conference also acted as a launch pad for several new CERIC resources, being released as the national charity behind Cannexus celebrates its 20th anniversary: 

  • For the first time ever, Hidden Sector, Hidden Talent: Mapping Canada’s Career Development Sector reveals the full scope of the people and systems providing career services and supports to Canadians. This groundbreaking study provides the evidence base needed to unlock the potential of Canadian career service professionals.  
  • The latest report from the Career Development in 2040 research project identifies how the career development sector, advocacy organizations and policymakers need to prepare for 2040 and beyond. Using a strategic foresight methodology, the project creates greater understanding of the range of possible futures we might expect.  
  • Practice Principles, a follow-up to Career Theories and Models at Work, provides theory-informed principles for everyday application by career practitioners. It serves as a “go-to” guide, offering core principles for effective career interventions. Delegates at the in-person conference, each received a copy, thanks to our Knowledge Champions. 
  • A new teaching toolkit helps elementary educators understand how their teaching practices develop foundational career-related skills. Exploring Possibilities! Journeying Through Career-Related Learning in Grades 4–6 recognizes that career development starts early, encouraging children to explore their interests, strengths and dreams. 
  • A research-driven publication recommends strategies to help refugees – especially those with lower levels of education – to integrate into society and the working world. Supporting the Integration of Refugees with Little Formal Education: An Intercultural Approach is currently available in French and an English version will be available this spring.  

Another notable moment of the conference was Trina Maher being honoured with the Wileman Award for Outstanding Achievement in Career Development. An Indigenous career development leader, Maher is a member of Mattagami First Nation, and the President and Chief Creative Spirit of Bridging Concepts, an Indigenous human resources consultancy with the vision to see “Indigenous peoples enjoy meaningful careers in Canadian workplaces.” Maher was recognized for her commitment to building bridges with communities, fostering inclusive workplaces, and developing strategies for hiring and retaining talent, which have left an indelible mark on the landscape of career development in Canada.  

For a second Cannexus in a row, career development leaders from across Canada met in Ottawa in advance of the conference to further collaborate on a National Advocacy Campaign for Career Development. The impetus for the campaign is that while career development is critical to shaping employment, work, education and labour markets across Canada, policymakers, employers and Canadians continue to know very little about the sector. Sector leaders generated different campaign ideas that would enable us to Increase the knowledge that career development is essential to getting beyond decent work.  

Other aspects of the conference focused on making connections, with Cannexus24 offering an in-person first-timer’s session and exhibitor showcase as well as virtual roundtables and meetups. The powerful Blanket exercise also returned to Ottawa and offered the chance to explore the relationship between Indigenous and non-Indigenous peoples in Canada. 

In the post-conference survey, 89.6% of delegates rated the experience as good to excellent and 94.7% indicated they plan to incorporate what they learned into their work. Overall, delegates referenced the knowledgeable presenters, feeling better equipped to navigate the rapidly changing world of work, and the energy that comes from interacting with passionate like-minded colleagues. On the virtual side, there was feedback around technical difficulties and the desire for a more user-friendly platform but an appreciation that a virtual option makes Cannexus accessible to a wider audience. 

Just a few of the stand-out comments included: 

“Whether you are new to the field or have decades of experience under your belt, Cannexus is the place to keep your knowledge up to date, feel the excitement of sharing new ideas, and make connections that will last a lifetime. You will always leave this conference with new energy and lots of plans to implement. “- Blessie Mathew, Director, Career Centre and Experiential Learning, University of Alberta, AB | In-person attendee

“A great learning experience, very informative and inspiring, that helped me analyze the past, visualize the future and gave me some tools to work in the present and be part of the change. What an exciting journey! “- Monica Garcia, Case Manager in the Gateway to Tourism & Hospitality for Newcomers program, ISSofBC, BC | Virtual attendee

“Cannexus24 was a life-giving experience for me! As someone who is the only person doing this work, it was great to connect with professionals across the country and share our passion – career development! No matter what role we found ourselves in, we had something in common – a desire to support individuals in experiencing success and moving towards a preferred future.” – Kirby Krause, Career Development and Life Exploration Program Coordinator, Hanover School Division, MB | In-person attendee

“Cannexus24 provided a holistic approach to career development, empowering attendees to navigate change with confidence and inclusivity. It was an enlightening experience that left me inspired and equipped to thrive in the ever-changing landscape of work.” – Jennifer Kollmar, Career Resource Specialist, triOS College, ON | Virtual attendee

Cannexus24 was presented by CERIC and supported by The Counselling Foundation of Canada with a broad network of 40 supporting organizations and valued partners. Mark your calendars for the Cannexus25 conference to be held Jan. 27-29, 2025. The Call for Presenters will be released this spring. Meanwhile, all Cannexus24 delegates have access to the conference recordings for three months. 

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2024

New issue of CJCD includes focus on workplace bullying, neuro-informed counselling and working mothers

The Winter 2024 edition of the Canadian Journal of Career Development (CJCD) has just been released, exploring current and emerging issues in career development affecting individuals experiencing workplace bullying, neuro-informed career-focused counselling and the career development of working mothers. Retiree mentorship, professionalizing the career development sector and the relationship between personal traits and career decision-making are also in focus.

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2024

Trina Maher honoured with 2024 Wileman Award for Outstanding Achievement in Career Development

An Indigenous career development leader, Trina Maher is the recipient of CERIC’s 2024 Wileman Award for Outstanding Achievement in Career Development. The announcement was made during an awards ceremony at Cannexus, Canada’s Career Development Conference in Ottawa on Jan. 29.  

In honouring Maher, Jennifer Browne, Chair of the Selection Committee, said “her commitment to building bridges with communities, fostering inclusive workplaces, and developing strategies for hiring and retaining talent has left an indelible mark on the landscape of career development in Canada.”  

Maher is a member of Mattagami First Nation, and the President and Chief Creative Spirit of Bridging Concepts, an Indigenous human resources consultancy with the vision to see “Indigenous peoples enjoy meaningful careers in Canadian workplaces.”  

An internationally certified adult educator with over two decades of experience, she has dedicated her career to Indigenous diversity education, community organization capacity building, program and project management, and career and personal leadership development. 

She has advised on national labour-market research studies, provided career coaching facilitator’s training to Indigenous agencies across every province and territory, and is a member of the national council for the development of Canada’s Career Development Practitioner Centre launched in 2023. 

Since 1999, she has played a pivotal role in educating, strategizing, advising and coaching HR teams to create inclusive workplaces. Her work spans from conducting workshops for government agencies to delivering customized training for private companies in the resource, technology, petroleum, mining, service, banking and non-profit sectors. 

From 2002 to 2011, as the National Director, Inclusion Strategies for Indigenous Works, she educated corporate clients about Indigenous history, helping them recruit and retain Indigenous talent. From 2010 to 2018, she delivered 22 workshops to over 500 managers, including those from Correctional Services Canada and various private companies. In 2009, she led the curriculum development and training for the Government of Canada’s Labour Program “Racism Free Workplace Strategy,” impacting over 350 managers from Employment Equity companies. 

Since establishing her consulting business in 2011, she continues to elevate the potential for Indigenous talent in Canada. Her contributions extend to developing and delivering training for organizations such as the Ontario Provincial Police, Halton Police Region, Government of Alberta, Thunder Bay District Social Services Administration Board and Diabetes Canada. 

Maher was unable to attend Cannexus in-person; instead, her friend Gray Poehnell went on stage to accept it on her behalf. She did, however, share a video acknowledging the honour. 

The award is given in the name of Etta St. John Wileman. In the early 20th century, Wileman was a champion and crusader of career, work and workplace development in Canada. She believed that work was about the individual and in the importance of work to the human soul. Wileman was a strong advocate for a national system of employment offices. She also lobbied for the role of parents and schools in the career development guidance of children.  

Initiated in 2007, the Etta St. John Wileman Award recognizes and celebrates individuals who have made an outstanding impact in enhancing the field of career development. Past recipients have included Marilyn Van Norman, Denis Pelletier, Norman Amundson, Mildred Cahill, Bryan Heibert, Donald Lawson, Michel Turcotte, Roberta Borgen (Neault) and Lynne Bezanson. 

Over the past three years, the Wileman Award Committee has been thinking deeply about the award, taking steps to enhance its inclusivity and accessibility. Consequently, the award’s focus has evolved to outstanding achievement from lifetime achievement. The revised criteria embody a more expansive definition of leadership, encompassing outstanding service and community engagement. The revamped award also considers how nominees have demonstrated a commitment to justice, equity, diversity and inclusion.  

Browne remarked during the award ceremony that in 2023, CERIC received multiple nominations, underscoring the substantial depth of exceptionally talented and innovative individuals in the field who are making a significant impact across Canada. She also invited the career community to help identify other mentors, educators, advisors, advocates and role models that should be celebrated, noting to watch for the next call for nominations to open in the spring. 

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2024

CERIC launches 5 new resources to support your work in career development 

As CERIC kicks off 20 years of advancing career development in Canada, we are pleased to release three new publications and two reports that will serve as essential resources for career development professionals. These resources have emerged from CERIC-funded projects exploring the scope of Canada’s career development sector, career theories, elementary career-related learning, the future of work and refugee workforce integration.    

Hidden Sector, Hidden Talent: Mapping Canada’s Career Development Sector 

For the first time ever, this report produced by Challenge Factory reveals the full scope of the people and systems providing career services and supports to Canadians. This groundbreaking study, supported by CERIC and the Canadian Career Development Foundation (CCDF), provides the evidence base needed to unlock the potential of Canadian career service professionals. Available for free download.  

Practice Principles: Career Theories and Models at Work  

This new book from authors Dr. Nancy Arthur, Dr. Roberta Borgen and Dr. Mary McMahon is an essential companion to CERIC’s popular Career Theories and Models at Work: Ideas for Practice. Practice Principles serves as a “go-to” guide for career professionals, providing theory-informed, foundational principles for effective career interventions. Available for purchase in print.  

Exploring Possibilities! Journeying Through Career-Related Learning in Grades 4–6: A Teaching Toolkit 

Exploring Possibilities! Journeying Through Career-Related Learning in Grades 4–6: A Teaching Toolkit helps to shine a light on the value and many ways of undertaking career-related learning in elementary schools. Underpinned by research and data collected from educators, parents, students and industry partners, Exploring Possibilities! will help educators understand how their teaching practices develop foundational career-related skills. Available for free download or for purchase as an e-book or in print. 

Career Development 2040: Preparing for Possible Scenarios of Work and Careers 

The latest report from the Career Development in 2040 research project identifies how the career development sector, advocacy organizations and policymakers need to prepare for 2040 and beyond. The report aims to motivate action that ensures workers across Canada have the support they need to prepare and adjust to the futures of work. The first report, published in October 2023, explores 10 major changes with the potential to impact career development in 2040. Available for free download.  

Supporting the Integration of Refugees with Low Levels of Education: A Cross-cultural Perspective on Counselling

This research-driven publication recommends strategies for career and guidance counsellors to help refugees – especially those with low levels of education – integrate into society and the working world, with an emphasis on respect for cultural differences and collaboration with employers and public institutions. It is currently available in French and an English version will be available this spring. Available for free download or for purchase as an e-book or in print. 

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2024

CERIC relaunches database of Canadian career development researchers

A revamped version of CERIC’s Canadian Career Development Researcher Database is now available, answering the question: “Who is doing what research in Canada”? Canada is home to many leading researchers across the country, whether at universities or within community-based settings, doing important work throughout many areas of interest within the career development field. The database brings this rich information together in one easy-to-use searchable online resource. 

There are currently 201 researchers in the database – both anglophone and francophone. It is expected that the database will be updated on an ongoing basis with new researchers added. The database can be filtered by institution, location or 50+ areas of interest, from gender to vocational psychology, and from Indigenous career development to social justice. 

How is the database of use? 

  • Researchers, students, organizations and individuals can use the database to identify potential academic and non-academic partners for future research projects. 
  • It can be used to begin to determine research already being done in Canada and how to best advance this knowledge. 
  • The database is also of value as a jumping off point for those seeking to learn about the latest research in any area of career development. 

Starting with Michael Abbott at Queen’s University in Ontario with an interest in labour markets, through to Marcelline Bengaly at Université Laval in Quebec whose research includes immigrant groups and Dave Redekopp at Life-Role Development Group in Alberta whose focus includes mental health, and concluding with Richard Young in BC who has done research into youth and transitions, you are invited to scroll through the database found at ceric.ca/researchers. 

Consistent with CERIC’s strategic priorities, it is our intent that by documenting researchers in Canada, we can continue to advance knowledge in career development theory and practice, champion collaboration among diverse interestholders and facilitate conversations between career practitioners and researchers, as well as among educators, employers and policymakers. 

In particular, anyone applying for CERIC project funding will find the database helpful to assess how to proceed in building on existing research, and whether there is potential for collaboration. Additional related resources include 60 CERIC literature searches, the Canadian Journal of Career Development as well as our list of previously funded projects. 

CERIC will work to keep the database as current and accurate as possible. Researchers are asked to contact us to be added to the database or to have their information amended. Anyone is also welcome to reach out with a recommendation of a Canadian researcher to add by emailing CERIC’s Manager of Research Initiatives Alexandra Manoliu at alexandra@ceric.ca. 

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The first group of soldiers, mostly from 5 Canadian Mechanized Brigade Group, return to Canada after completing Roto 6 of Operation UNIFIER, April 4, 2019, at Jean-Lesage Airport, Quebec, Qc. Photo: Trooper Marc-André Leclerc VL05-2019-0019-004. This image is a copy of the version available at http://www.combatcamera.forces.gc.ca/gallery/cc_photos/detail/?filename=VL05-2019-0019-004&assetId=129352
2024

Updated edition of Military to Civilian Employment book to be published next year

The CERIC Board of Directors recently approved a project to revise Military to Civilian Employment: A Career Practitioner’s Guide for publication in January 2025. The new edition would reflect substantive changes within the Canadian military ecosystem and ensure that Canadian career professionals have an up-to-date resource to help ex-military clients smoothly transition from military roles into the civilian workforce. 

This second edition of the book will once again be authored by Canadian careers expert Yvonne Rodney, in collaboration with the Canadian Armed Forces Transition Group, Veterans Affairs Canada, Military Family Services as well as the Chief of Reserves and Employer Support. Organizations in Canada active in supporting veterans and military-to-civilian transitions are also again invited to become part of the project as Knowledge Champions. 

First released in 2016, more than 16,000 copies of the original book have been distributed. As with the first edition, the follow up will also be available both for sale as well as free download in English and French. The original edition was embraced by career development professionals across Canada seeking to be better equipped to support veterans in navigating the civilian job market and educational opportunities. 

 The Military to Civilian Career Guide is an invaluable tool for Career Development Practitioners (CDPs) working with transitioning members of the military. It provides knowledge and comprehensive insight into needs, skills and experiences of members of the military, as well as effective tools and strategies for next steps. Yvonne uses storytelling, which brings the guide to life, providing a more immersive and dynamic learning experience. We have assisted military members and their families with career transitions, and we could not have done this as effectively without this guide. We look forward to an updated version of the Military to Civilian Career Guide which will ensure we provide the best possible service for our clients.” 

– Sue Watts, Executive Director, Employment + Education Centre, Brockville, ON 

The demand for support with employment transition for veterans remains high. The 2021 Statistics Canada Census of Population shows there are more than 450,000 veterans in Canada (up to age 59). Additionally, each year in Canada, approximately 8,000 military members are released from service (up from 5,000 each year when the original book was published) and increasingly at a younger age. 

Content for the second edition of the book will be updated to address current realities. In particular, the concept of “Military Cultural Competent Counselling” or M3C has emerged as a foundational approach to supporting veterans. Military cultural competence requires learning about military and veterans’ culture to be able to understand their unique experiences. Further, the kinds of services and support provided to transitioning military members has shifted as a result of Canada’s new Strong, Secure, Engaged Defence Policy and been augmented under the framework of the “Seven domains of well-being,” of which employment or meaningful purpose is at the top. It is also anticipated that new chapters would be added on reservists as well as on recruitment for the first time, informing career professionals about opportunities for clients to join the military as well as exit it.  

In the decade since CERIC began to develop the first edition of the book, it has continued to support military transition, including funding another project A Question of Style, that examined employer bias regarding veteran working style and continued to point the way for how career professionals can best support veterans in making the transition from military to civilian careers.  

The upcoming Cannexus conference, taking place Jan. 29-31, 2024, both online as well in Ottawa will also feature several military-focused presentations: 

  • MCC: Military Cultural Competency Counselling with Jordan Camarda, Canadian Armed Forces Transition Group (in-person) 
  • Empowering Military Spouses’ Employment and Economic Opportunities with Elizabeth Nicholas, Trenton Military Family Resource Centre and Vanessa Walsh, Canadian Forces Morale and Welfare Services (virtual) 
  • Canadian Forces Recruiting Group will also be back exhibiting for the first time since 2020 

For more information on this project or to get involved, please contact Sharon Ferriss, CERIC’s Senior Director of Marketing and Communications at sharon@ceric.ca

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Celebrating 20 years crest around the CERIC logo - celebrons 20 ans CERIC
2024

CERIC celebrates 20 years of Advancing Career Development in Canada

In 2024, CERIC is marking 20 years as a national charitable organization, advancing the field of career development in Canada. We have worked over that time to support diverse communities of career and employment professionals through education, research and advocacy.  

During the course of the coming year, we will be highlighting our history, our impacts, and our future directions to achieve our vision of a Canada where people have the capacity to use their skills and talents towards a more fulfilling future for all. 

Of course, these past two decades have only been possible with the incredible leadership and support of our funder The Counselling Foundation of Canada, our project partners, supporting organizations, Board members and Advisory Committee volunteers, and staff. 

We’ll kick off our anniversary celebrations on Jan. 29 at Cannexus, Canada’s Career Development Conference, which takes place both in Ottawa and virtually. 

Just some of the exciting initiatives to be showcased at Cannexus include: 

  • Release of two seminal CERIC-funded reports – Hidden Sector, Hidden Talent: Mapping Canada’s Career Development Sector and Career Development 2040: Preparing for Possible Scenarios of Work and Careers  
  • Publication of three new CERIC resources: Practice Principles: Career Theories and Models at Work, Exploring Possibilities! Journeying Through Career-Related Learning in Grades 4–6 and L’accompagnement visant l’intégration des personnes réfugiées faiblement scolarisées : une perspective interculturelle en orientation   
  • Relaunch of CERIC’s Canadian Career Development Researcher Database featuring 200+ leading anglophone and francophone researchers from across Canada, in both academic and community-based settings   

With funding from The Counselling Foundation of Canada, CERIC began operations in 2004. CERIC provided a home for many important programs that preceded it, including the ContactPoint (now CareerWise) and OrientAction online content communities and the Canadian Journal of Career Development. CERIC launched the Cannexus conference in 2007 and has seen it develop into the largest annual event of its kind in the country. It has also nurtured a variety of project funding partnerships that have created innovative resources for career counselling and development. 

Over the past 20 years, CERIC has maintained its focus on increasing the economic and social well-being of people in Canada through career development. Our current strategic mandates to realize this are by “Promoting career development as a priority for public good” and “Building career development knowledge, mindsets and competencies.” During this time, we have continued to evolve to meet the changing needs of Canada’s career development professionals, enabling and supporting thought leadership, learning and skill building, community collaboration, and raising the profile of the field. 

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Group of diverse people discussingDecember

Graduate students win award to attend the Cannexus24 conference

CERIC has announced the recipients of this year’s Graduate Student Award, providing support for five graduate students to virtually attend the Cannexus24 Canada’s Career Development Conference, January 2931, 2024.

The recipients are:  

  • Jihène Hichri, PhD student, Education, Université du Québec à Montréal 
  • Joel Murphy, PhD candidate, Education, Mount Saint Vincent University 
  • Amanda Assi, MA student, Counselling Psychology, Werklund School of Education, University of Calgary 
  • Daniel Trudel, MA student, École de Counseling et d’orientation, Université de Laval 
  • Annie Gourde, PhD student, École de Counseling et d’orientation, Université de Laval 

The award, presented annually to select full-time graduate students studying career counselling or career development, provides free registration to virtual Cannexus and $1,000. The Cannexus conference promotes the exchange of information and explores innovative approaches in the areas of career counselling and career and workforce development. Student poster presentations will be available for viewing during the virtual conference.    

Eligibility for the award is based on participation in CERIC’s Graduate Student Engagement Program (GSEP), which includes the submission of a one-page article on a career development topic. Read the award-winning articles and all the thought-provoking submissions on CERIC’s GSEP Corner.  

GSEP encourages engagement of Canada’s full-time graduate students (master’s or PhD level) whose academic research is in career development or a related field. Interested in submitting your application to GSEP? The next cohort of the Graduate Student Engagement Program will open for applications in mid-2024. Check back soon! 

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2023

Unlocking potential: Toward a National Advocacy Campaign for career development in Canada

Career development can have a tremendous positive impact on individuals, employers and the economy. Unfortunately, it is a significantly underused resource in Canada. To help unlock the transformative potential of career development, a group of interestholders representing a diverse cross-section of the field across Canada – with the support of CERIC and human-centred design firm Overlap Associates – is working to develop a National Advocacy Campaign.

The purpose of developing a National Advocacy Campaign is to increase the visibility, profile and impact of career development in order to improve the working lives of everyone in Canada and build a more prosperous economy and equitable society. As we reflect on a year of work moving toward this goal, we wanted to share this journey with the broader career development community and invite in more voices as we continue to develop this initiative together.

This community-led initiative is being advanced through the collective leadership of individuals from a variety of career development organizations and institutions across Canada: ASPECT BC, CACEE, CCDF, CERIC, Challenge Factory, Employment and Education Centre, First Work, John Howard Society, Kwantlen Polytechnic University, Louis Riel School Division, ODEN, People for Education, SIEC, Skills for Change, The Neighbourbood Group and University of the Fraser Valley.

The idea to develop an advocacy campaign took root in CERIC’s Advocacy and Community Engagement Advisory Committee in 2022. The committee identified several opportunity areas for a campaign, which were refined at CERIC’s Cannexus conference in January 2023 through community consultation and a two-day design thinking workshop with 40 career development leaders. This led to the development of seven campaign prototypes for a potential future National Advocacy Campaign:

  • Join Me on My Journey
  • Endless Possibilities – Become Employable
  • Beyond Decent
  • CAREeRS
  • Path to Prosperity
  • Life Aesthetic
  • Career Web

This consultation also resulted in the creation of a Steering Committee and Working Group, which developed criteria for selecting a campaign prototype and interviewed interestholders to generate feedback on the campaign ideas. In October 2023, the Steering Committee selected the “Beyond Decent” campaign idea to further explore, based on an analysis of community feedback.

As the purpose of the National Advocacy Campaign is to increase the visibility, profile and impact of career development, we believe it is important for this initiative to involve, reflect and be embraced by Canada’s career development community. CERIC has engaged Overlap Associates to help integrate human-centred design – an iterative, collaborative approach to problem-solving – into the process of developing a National Advocacy Campaign. The “Beyond Decent” campaign idea will continue to evolve through the research and ideation phases, which will invite the collaboration of interestholders across the career development community in Canada.

We want to hear from you! Join our outreach list to stay informed, share your ideas and be a part of this transformative journey.

To explore the campaign prototypes, learn about the ongoing process for developing a National Advocacy Campaign and see who has been involved, visit our webpage, “A National Advocacy Campaign for Career Development in Canada.”

Have questions? Reach out to CERIC’S Senior Director, Marketing and Communications, Sharon Ferriss, at sharon@ceric.ca.

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