2023

CERIC has updated its popular toolkit that highlights 10 ways career development professionals (CDPs) can partner with employers to meet their recruitment, retention and training needs. The 2023 edition includes additional insights from more CDPs across the country who work with employers every day within their communities. At a time when job vacancies in Canada remain at an all-time high despite an ongoing threat of recession, the toolkit offers fresh and practical approaches to attract and maintain talent in what continues to be a tight labour market.

The toolkit is a compilation that now reflects input from almost 200 CDPs with advice for helping to mobilize local labour markets. This resource is the result of Virtual Community Roundtables with career development professionals held throughout the second half of 2022. Organized by CERIC, the roundtables were hosted in partnership with four provincial career development associations, Career Development Association of Alberta, Ordre des conseillers et conseillères d’orientation du Québec (OCCOQ), ASPECT BC and the Ontario Association of Career Management.

Download the free toolkit and a one-page infographic summary:

• Infographic 2023 Edition – 10 Ways Employers Can Address Their Talent Needs by Partnering with Career Development Professionals
• Toolkit 2023 Edition – 10 Ways Employers Can Address Their Talent Needs by Partnering with Career Development Professionals

During these roundtables, CDPs discussed with their peers the results of CERIC’s Environics National Business Survey of 500 Canadian employers released last year. Discussions focused on five themes: Challenges for Canadian Businesses, Recruitment, Skills Gap, Soft Skills and Professional / Career Development. The recurring message was that today new approaches as well as flexibility are required to find and grow talent given shifting jobseeker and employee expectations.

The toolkit that emerged from these roundtables is intended to be a concise resource that conveys the most impactful approaches for CDPs to work with employers. Some of the 10 ways to partner range from #4 Find Untapped Talent Through Non-Traditional Hiring to #9 Focus on Employee Retention, Engagement and Wellness. CDPs can use this document to identify new or enhanced ways to support employers or can share it directly with employers.

The goal is to provide ideas and a tool to raise employer awareness of the value of career development and the role and services of career development professionals. The National Business Survey showed that while 53% of employers are aware of CDPs, only 12% have worked with one in the past.

Recognizing that the role and services vary by type of CDP, organization and sector (e.g., post-secondary institution vs. community agency vs. private practice), this document aims to be as inclusive and flexible as possible. Anyone is welcome to use or modify the content as part of their communications materials.

Building on this work, CERIC partners will be presenting at a virtual HRPA micro-conference on April 13. This presentation to human resources professionals will feature the toolkit and will further the important conversation on employer engagement and the contribution of CDPs to workforce and workplace strategies.

CERIC will be launching a Media Relations Training Program later this spring to prepare and empower career development professionals to share their stories with the media and increase the visibility of the field. Offered in the form of an online course coupled with a peer-support community, the free program will be led by one of Canada’s foremost media authorities Keka DasGupta. 

This program is intended for any career development or related professional in Canada who wants to advance their career development messages and build profile in the media. This can include adding a career development perspective to employment and workforce issues in the headlines or gaining coverage for your program, project or organization. Additionally, the training will support the competency development of career professionals as they gain media relations skills. 

This program features two components: 

1. Online “on-demand” training course: The custom course includes video lessons from DasGupta, email pitch templates and examples of real-life pitches that have landed people in the news, all with a focused lens on career development. This course takes approximately 3 hours to complete. 
2. Live bi-monthly “Office Hours” Q&A sessions: To provide ongoing support, DasGupta will be hosting 1-hour Q&A sessions via Zoom every other month. In these value-added sessions, participants can ask questions and practice what they’ve learned as part of a peer community.  

DasGupta has worked in public relations for 24 years, with world-renowned brands such as IKEA, Nike and Disney as well as with numerous charities, not-for-profits, small businesses and independent experts. She takes the potential intimidation and overwhelm away from pitching the media to inspire and motivate participants to take immediate and sustaining action. 

This training is specifically designed to teach career development professionals how to: 

• Identify newsworthy media opportunities – understanding when and how the media may be interested in interviewing you on conversations related to career development 
• Successfully pitch the media with your career development story ideas and insights to “land” the news interview  
• Follow up to help establish longer-lasting relationships with media, so they continue to call you back for insightful commentary 

CERIC is offering this program to facilitate and advance conversations on career development across Canada in the news and editorial spaces. With this training, more voices in the career community will be enabled to promote the value of career development – both for individual Canadians as well as for the economy and society more broadly. 

This spring, CERIC will offer three webinar series to help career professionals in their professional development. The first webinar series will give CDPs a roadmap to support neurodiverse clients effectively. The second series will guide them to establish a trauma-informed practice. Lastly, the third one will help career development practitioners to have an inclusive approach regarding antisemitism.

• The CDP’s Roadmap to Effectively Supporting Neurodiverse Clients | Wednesdays, May 3, 10 & 17, 2023 | Presented by Sarah Taylor, Principal Consultant of Next Level ASD, in partnership with Canadian Association for Supported Employment (CASE)

Recent statistics indicate that approximately one in seven people in North America are wired to think differently under the umbrella of neurodiversity. Unfortunately, because of the invisible nature of these differences, many of the characteristics inherent to a neurodiverse diagnosis may appear to be an attitude or behavioural problem. Developing competency serving people who are wired differently is a critical skill for employment professionals all over the world.

This series will provide participants the tools and systems to not only better understand the spectrum of neurodiversity but also to work effectively with people who think differently. For leaders experiencing workforce challenges, CDPs serving diverse clients and career counsellors needing a fresh perspective, this series is not to be missed.

This webinar series will be presented in English with the option of French subtitles (available in the recordings).

• Trauma-informed Career Development: How to Establish Trauma-Wise Spaces in Your Practice | Thursdays, May 11, 18 & 25, 2023 | Presented by Kari McCluskey, Co-ordinator of the Vicarious Trauma and Resilience Initiative, Aurora Family Therapy Centre, in partnership with Canadian Counselling and Psychotherapy Association (CCPA)

Career practitioners are working with various clients, including those who might come to career services with a history of trauma – from clients who have grown up with abuse, homelessness, war or experienced psychological or physical shocks to those who experienced a job restructuring experience. This 3-part webinar series will follow a continuum of trauma-informed foundations from theory to practice and help career practitioners create a trauma-informed practice in their service-delivering settings.

The webinar series will allow career practitioners to learn and reflect on their current and future practice. Together, through shared experience and knowledge, participants will learn strategies on how to develop safe spaces that support and empower their clients. In addition, as it is equally as important to turn the lens inward to consider how the trauma stories of others could impact CDPs, participants will also learn how to respond and recognize signs of secondary traumatic stress so that they can continue their work in a sustainable way.

Paid webinars will be recorded and individual certificates of attendance will be provided to all registered participants who attend the webinars live.

• Antisemitism Uncovered: How to Support Career Development Practitioners to Have an Inclusive Practice | Mondays, May 1, 8 & 15, 2023 | Presented by Melissa Mikel, Director of Education at Friends of Simon Wiesenthal Center (FSWC)

Reports from Statistics Canada demonstrate an increase in hate crimes in 2021 (27%), with more hate crimes targeting religion (+67%). Although the national Jewish community constitutes only 1% of the total population, hate crimes against the Jewish community remain the second most common hate crimes reported by police after the Black population. Tragically, this type of hate continues to thrive. Yet discussions about antisemitism are often left out of diversity, equity and inclusion training.

This free series will lead conversations about antisemitism to better equip career development practitioners to work toward countering this hate and build allyship between communities. By the end of the series, career development practitioners will better understand the historical roots of antisemitism and the forms in which it takes place in their day-to-day realities and will be able to apply inclusive approaches in their practice to better support their clients and students.

CERIC’s paid webinars are now hosted via the Zoom events platform to provide more interactive learning and networking opportunities. Participants will have access to a lobby where they can interact with other participants before, between and after the sessions, as well as many interaction options during the live webinars. An FAQ answers any technical questions.

CERIC partners with associations and organizations across Canada and beyond to present webinars that offer affordable professional development. Previously, CERIC has also worked with the Association of Service Providers for Employability and Career Training BC, Association québécoise des professionnels du développement de carrière, BC Career Development Association, Canadian Association of Career Educators and Employers, Career Development Association of Alberta, Co-operative Education and Work-Integrated Learning Canada, Experiential and Work-Integrated Learning Ontario, First Work, Labour Market Information Council, New Brunswick Career Development Association, Nova Scotia Career Development Association, Ontario Association of Career Management, Ontario School Counsellors’ Association, Ordre des conseillers et conseillères d’orientation du Québec, Vocational Rehabilitation Association (Canada), and the US-based National Career Development Association.