How Not To Cyber-Market Your Career Service
By Mark Swartz
Can We Do It Better?
There must be a more efficient way for our industry to connect with the public. After all, why should our clients have so much trouble finding us, especially when they need us most?
One of the keys, I believe, lies in a concept known as “co-opetition”. This notion, popularized by Brandenburger and Nalebuff (professors at the Harvard Business School and the Yale School of Management, respectively), suggests that business strategy in today’s unpredictable environment must combine cooperation and competition.