How Not To Cyber-Market Your Career Service

By Mark Swartz

Can We Do It Better?

There must be a more efficient way for our industry to connect with the public. After all, why should our clients have so much trouble finding us, especially when they need us most?

One of the keys, I believe, lies in a concept known as “co-opetition”. This notion, popularized by Brandenburger and Nalebuff (professors at the Harvard Business School and the Yale School of Management, respectively), suggests that business strategy in today’s unpredictable environment must combine cooperation and competition.

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Snapshot

By Rod Paynter, The Canadian Alliance of Life Skills Coaches and Associations (CALSCA)

Life Skills are problem solving behaviours used appropriately and responsibly in the management of one’s affairs. The Canadian Alliance of Life Skills Coaches and Associations (CALSCA) is committed to the belief that all individuals are entitled to learn the Life Skills necessary for personal and social development. We support and promote professional excellence in Life Skills Coaching – Personally, Regionally and Nationally. The seeds of CALSCA were planted in 1993 at the annual conference of the Association of Life Skills Coaches of Ontario. At that conference we realized that there were coaches attending from eight provinces, so we had a special inter-provincial meeting and put together a small budget for a newsletter.

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Publications + Products

Career Development and Systems Theory: A New Relationship, Wendy Patton and Mary McMahon, Brooks/Cole, 1999. ISBN – 0-534-34813-0.

Get Wired, You’re Hired, Mark Swartz, Prentice Hall Canada, 1998. ISBN – 0-13-974924-1.

Introduction to Counselling: An Art and Science Perspective, Michael S. Nystul, Allyn & Bacon, 1999. ISBN – 0-205-26827-7.

Working Well, Living Well: Discovering the Career Within You (5th Ed.), Clarke G. Carney and Cinda Fields Wells, Brooks/Cole, 1999. ISBN – 0-534-35767-9.

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Upcoming Events

The 25th National Consultation on Career Development* (NATCON) will be held Monday to Wednesday, 25–27 January 1999, in Ottawa, Canada. NATCON is the largest international bilingual conference addressing career development and employment-related issues. The National Consultation on Career Development is co-sponsored by The Counselling Foundation of Canada, Human Resources Development Canada, and the Career Centre, University of Toronto.

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Publications + Products

Intentional Interviewing and Counseling, Allen E. Ivey and Mary Bradford Ivey, Brooks/Cole, 1999. ISBN – 0-534-35756-3.

Group Dynamics – Third Edition, Donelson R. Forsyth, Brooks/Cole, 1999. ISBN – 0-534-26148-5.

Using Assessment Results for Career Development – Fifth Edition, Vernon G. Zunker and Debra S.Osborn, Brooks/Cole, 1998. ISBN – 0-534-34669-3.

The Helping Relationship: Process and Skills, Lawrence M. Brammer and Ginger MacDonald, Allyn and Bacon, 1999. ISBN – 0-205-29042-6.

The Career Adventure: Your Guide to Personal Assessment, Career Exploration and Decision Making, Susan Johnston, Allyn and Bacon, 1999. ISBN – 0-13-080188-7.

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New Programs and Initiatives

By François Demers

Access for Success

As we approach the millennium, technology and the Internet have become essential tools for many job seekers. With increasing traffic on the Internet, more and more social service agencies see the benefits of having a presence on the Web. But for many smaller agencies they’re simply not able to make the technical or financial commitment necessary to participate in this new electronic environment.

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Job Ads

Vocational Rehabilitation Consultants

The Occupational Rehabilitation Group of Canada is looking for Vocational Rehabilitation Consultants in the Ottawa/Kingston area to provide case management/vocational rehabilitation services for STD/LTD policies. For more information on this position, please visit the Job Board at Contact Point.

Applications must be received by December 31, 1998.

 

 

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Counselling Deaf and Hard of Hearing Clients: Part 1, Perspectives on Deafness

By Carolyn Cahen

Career and Employment Counsellors meet with a variety of clientele who have a multitude of strengths and challenges. Whether a client views his or her own characteristics as strengths, challenges or neither will affect the counselling process. This paper is the first of a two part series that summarizes some of the major counselling issues and techniques relevant to deaf clients. The first part outlines two disparate views of deafness in the community, an important distinction to understand before a counsellor can build a relationship with a deaf client. The second part, which will appear in the next issue of the Bulletin, will focus on communication issues with deaf clients, providing some practical applications for the counsellors.

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