Publications + Products

How To Say It Job Interviews
Linda Matias
Berkley Trade, July 2007
ISBN: 0735204225

Pressure Proofing: How to Increase Personal Effectiveness on the Job and Anywhere Else for that Matter
Sam Klarreich
Taylor & Francis, July 2007
ISBN: 0415957540

Good Governance for Nonprofits: Developing Principles and Policies for an Effective Board
Fredric L. Laughlin
Amacom, July 2007
ISBN: 0814474527

Business Coaching: Achieving Practical Results Through Effective Engagement
Peter Shaw, Robin Linnecar
John Wiley & Sons, July 2007
ISBN: 1841127418

The Value of Learning: How Organizations Capture Value and ROI and Translate It into Support, Improvement, and Funds
J. S. Phillips
John Wiley & Sons, July 2007
ISBN: 0787985325

Career Success: Right Here, Right Now!
Peter M. Hess
Thomson Nelson, June 2007
ISBN: 1418049271

Detox Your Career: 10 Steps to Revitalizing Your Job and Career
Patrick Forsyth
Cyan Communications, June 2007
ISBN: 1904879519

Get the Right Job Right Now: Proven Tools, Tips and Techniques From Canada’s Career Coach
Alan Kearns
HarperCollins Canada, May 2007
ISBN: 0006386628

Career Distinction: Stand Out by Building Your Brand
Kirsten Dixson, William Arruda
John Wiley & Sons, May 2007
ISBN: 0470128186

Creative Careers: Paths for Aspiring Actors, Artists, Dancers, Musicians, and Writers
Elaina Loveland
SuperCollege, LLC, May 2007
ISBN: 1932662189


 

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Book Club

University Wisdom
Vanessa McCallum
Zermatt Press, 2007
ISBN: 13: 978 0 9775080

As a university career advisor, I highly anticipated reading this book to see how the author would outline the services and resources available to students in their preparation for life beyond the campus grounds. This book provides students with motivational tips and advice on how to survive campus life in an easy-to-read, simplistic style. The author talks about social influences and indicators to measure success, and how to find the balance between them. These influences include everyday school life, financial income and dependency, family dynamics, health concerns, and overall freedom. She also shares her own life-lessons which gives the book a sense of realism. Unfortunately, many services offered within a university were not mentioned (i.e. counselling, tutorial, career advising).

Even without the action plan format I as a reader was hoping for, the average student will appreciate the key summary notes included in each section. In addition, the book does provide several inspiring quotes and helpful hints that students may have never considered. For instance, the author talks about the essence of effective learning; how important it is to attend a class lecture and watch the professor deliver the information rather than obtaining the notes at a later date. The resource also includes advice for studying for exams, balancing your finances, choosing a major, and the importance of realizing “you need more than the incentive of money to do well in a career” (pg. 38).

Whereas the book’s intended practical tips on campus survival (ie. time management, budgeting) and career preparation (ie. CV writing, networking) were minimal and buried in the chapters, the book has many life lessons students can extract from in a quick skim-through fashion.

Linda Cicuta is a career advisor at McGill’s Career and Placement Service and has spent over 10 years in the career education and recruiting field. Prior to joining the academic setting, Linda worked in the human resources consulting field, allowing her to bring key knowledge of recruiting practices in the public and private sectors to students. Throughout her career she has always engaged in program development, project management, event planning, outreach to industry, and in providing training sessions.

 

 


 

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Regional Voices

From Saskatchewan

Self Awareness for Young Parents

by Tamara Reis

The program Self Awareness for Young Parents, was developed and is facilitated by the Dimension 11 team, a human resource firm with a head office in Regina, Saskatchewan. The purpose of the program is to integrate healthy belief systems into families’ lives. First the parents are trained, which will help establish healthy habits in the children and future generations.

The program examines participants’ current belief systems, defining the positive and negative beliefs in their lives. The participants learn how to develop and foster those positive beliefs. The ability to focus energy on the positive aspects of their lives enables participants to have the strength and understanding to move forward in the healing process.

The next step is to start the healing1. Imagine you were driving your car down a crowded highway, with beautiful scenery in front of you. Would you be able to reach your destination successfully if you were looking in the rear view mirror the entire time? NO! Not only would you likely drive into the ditch if you did not look ahead, you would also miss the beauty of the journey.

Life follows the same rules. One cannot look in two places at the same time. How much you look forward is directly linked to how much you choose not to look back. Thus, the reason it is so important to assist people to heal through their past, so that they can focus on their future.

The self awareness program takes an in-depth look at each individual’s negative belief systems and teaches every participant to assess where those beliefs originate. Once an individual can define the roots of negative beliefs, he or she can begin to change them.

The program teaches participants that the sole purpose of past mistakes is to learn from them. Once the lesson is learned, people can let go of the understanding that those mistakes define who they are. It is said, “We are the sum total of our experiences”. I say, we are the sum total of our ability…or inability to learn from our experiences.

Self Awareness for Young Parents is a combination of cultural, personal and spiritual awareness, healing, positive choices and healthy habit building.

In addition the twelve week program covers other topics, which include, but are not limited to:

 

  • Goal setting
  • Budgeting
  • Time management
  • Behavioural styles
  • The importance of wills
  • Addiction counselling
  • Self-esteem building
  • Assertive communication
  • Maslow’s Hierarchy of Needs
  • Power of apology

At the conclusion of the classroom portion of the program, continuous follow-up allows the individuals to be more successful as they have a support system in place.

Written by Tamara Reis. Tamara Reis specializes in customer service, productivity, balance and human development. She draws on the experience gained in management and human resources to help build, expand and grow companies and their people. Tamara inspires people to realize their inner potential. For more information on Dimension 11 programming please call 1-800-303-2315 or e-mail information@dimension11.com.

1 For more information on a new initiative called Returning to Spirit – Residential School Reconciliation Inc., please contact Anne Taylor at 403-244-3963 or through email anne@returningtospirit.org.

 


From Quebec

Tune In To YES

by Allison Eades

On May 29th 2007, YES Montreal held its first fundraising event in the form of a benefit concert entitled Tune In To YES. Over 300 people were in attendance at the beautiful Corona Theatre in Montreal. Hosted by Andy Nulman—with performances by local musical guests—the evening of friends, food and fundraising was an absolute success.

Having never hosted a fundraising event before, the undertaking of such a large scale event a mere two weeks after another major YES event, presented a few challenges. Everything fell into place with the help and devotion of a motivated planning committee and staff members. For that we cannot express enough gratitude. The event ran flawlessly, and inspired over 300 guests, while raising well over $24,000.

In preparation for the event, door prizes, raffle items and major gifts were collected from local companies, who agreed to donate prizes as a means to give back to our organization. A total of 21 silent auction lots were prepared with a variety of prizes ranging from a gift basket of assorted wines to a custom-made pair of jeans by Parasuco. The silent auction earned over $5000, while over $1000 was raised through sales of raffle tickets.

The highlight of the evening was the diverse musical performances, which included SueSoul, Montreal’s newest R&B sensation, and Joanne Griffth, YES Montreal’s 2004 Artist Grant winner. Headlining the event was Lorraine Klaasen—an eclectic performer extraordinaire. Lorraine’s dynamic stage presence and remarkable showmanship left the guests unable to contain their smiles while the infectious rhythms took control of their bodies. Bringing the evening to a close was an impromptu finale, which united the three musical guests and the entire YES Montreal staff on stage for a quick rendition of the song, “Proud Mary”.

We would like to take this opportunity to thank everyone who attended the event, and who contributed in various ways. Your enthusiasm made our first fundraiser an exciting and memorable evening, but above all, an incredible success. Thank you!

Allison Eades is the communications and marketing coordinator for Youth Employment Services (YES) Montreal. She can be reached at ae@yesmontreal.ca.

 


Are you interested in becoming a Regional Voice?
To learn more about volunteering as a representative in your area, please email admin@contactpoint.ca.

 


 

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Conference Sketch

BC’s Annual Career Development Conference
by Fionna Main

The 10th Annual Career Development Conference (CDC) took place on March 14th and 15th 2007, in beautiful Vancouver, BC. This conference, aptly themed Celebrating our Success – Building our Future, is BC’s largest professional development event for career practitioners. Over 500 delegates from across the province shared in this event and were able to experience the wealth of knowledge and expertise that their colleagues brought to the two day event.

Hosted by the Career Management Association of BC, the conference kicked off with an inspirational keynote from Warren Macdonald who, among many other valuable messages, taught delegates the importance of attitude and perspective in overcoming obstacles. One delegate commented that Warren was “a great example of how to believe and challenge yourself when everyone else is afraid to let you try”.

After Warren Macdonald’s opening challenge, delegates were invited into over 40 sessions on a variety of challenging and current topics. Other sessions included current sector information from sector councils representing construction, tourism, plastics, arts and culture, non-profit/voluntary and apprenticeship.

As both a volunteer and participant, Alison Ireland from Pacific Community Resources Society felt that the conference sessions were, “informative and valuable, with focus placed on specific aspects of career practitioning, such as using career exploration assessments and online career counselling; and also offered a broader perspective on human resource related issues that concern my personal career development and client work, like motivating leadership in employees & clients, and the pressing challenges of recruiting and retaining the right staff”.

The Awards and Networking reception was an enjoyable add-on to this year’s conference offering a time to reflect and celebrate the 10 years of the CDC, while honouring the contribution of individuals, teams and organizations in BC with the Career Development Award of Excellence. On the second day, delegates were able to participate in CMA’s Annual General Meeting, which included an opportunity for open dialogue around certification in BC.

The conference was a lively and exciting venue for practitioners and the two days provided opportunity for learning, networking with new colleagues and reconnecting with long time friends. CDC 2008 is approaching quickly and we are all looking forward to continuing the wonderful legacy that is BC’s Annual Career Development Conference.

Written by Fionna Main with contribution from CMA members, volunteers and delegates.

 


 

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New Programs & Initiatives

CRAFTCentre – Employment In Trades

by Joe Pyringer

Thinking of relocating to Vancouver, B.C. and interested in the trades?
We have lots of jobs to the build-up of the 2010 Winter Olympics!

CRAFTCentre is the new, free Employment Assistance Service that has established a connection to high-paying construction jobs within British Columbia’s Construction Building Trades. We work together with industry to prepare clients for specific occupations using highly experienced trades experts working for SkillPlan to deliver our trades focused workshops. SkillPlan has had a connection with the building trades for over 15 years in preparing apprentices and journeypersons to succeed in the labour market. The opportunities that we offer at our Employment Assistance Service will help clients find jobs or training in long lasting sustainable employment, such as apprenticeships that lead to trade certification or other occupations. Our free workshops offer assistance towards careers with the potential of high wages, benefits and good working conditions.

CRAFTCentre will assist all persons interested in the trades who are unemployed, or persons working under 20 hours per week and eligible to work in Canada, with or without previous trades related skills including Youth, Women, Immigrants, Aboriginal People and persons with the need for foreign credential recognition. There is NO-FEE for our services including Job Search, Career Planning and Assessment Services as they are funded by the Federal Government of Canada.

If you are considering relocating to Vancouver BC and you are interested in the trades, contact CRAFTCentre today!

See our website at www.craftcentre.ca or call us at 604-430-0595.

Joe Pyringer is the Manager of the CRAFTCentre located in Vancouver, BC.

 


 

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Snapshot

CERIC — the Canadian Education and Research Institute for Counselling

 

by Riz Ibrahim

CERIC — the Canadian Education and Research Institute for Counselling — is a national charitable organization whose mission is to encourage and provide education and research programs related to the development, analysis and assessment of the current counselling and career development theories and practices in Canada. The CERIC organization is unique in Canada in that its efforts are directed at increasing the economic and social wealth and productivity of Canadians through improved quality, effectiveness and accessibility of counselling programs, especially in the areas of career counselling and career development.

We do this through our own means as well as through nurturing and participatory partnerships created in the spirit of collaboration, innovation and co-operation. We undertake both Research Project Partnerships and Learning and Professional Development Project Partnerships – funding applications are available on our web site. Our Board of Directors is drawn from professionals across Canada who represents the broad spectrum of career field.

Some of our initiatives include:

 

  • CANNEXUS National Career Development Conference – a national bilingual event that brings together career professionals from across Canada to share research and knowledge.
  • A Difference of Abilities: Recruiting, Hiring and Employing People with Disabilities – a DVD that examines the daily challenges facing people with disabilities and reveals the reasons why job-seekers and employers experience difficulty connecting and how that can change.
  • 2007 Survey of Canadian attitudes on career counselling commissioned through Ipsos-Reid: (http://ceric.ca/documents/Ipsos%20Reid-CERIC%20Factum%202007.pdf)
  • The National Youth Entrepreneur Social Attitude and Innovation Study, which examines youth attitudes toward entrepreneurship as a career option by outreaching to youth across Ontario and lower mainland British Columbia.
  • Stories of Transition : Exploring the Antecedents of Career and Educational Choices among Young Adults, follows the stories of 120 Atlantic Canadians in their mid-twenties, analyzes their life experiences since high school graduation and their reflections on the supports, roadblocks and detours they encountered along the way.
  • The Advancement of Career Counsellor Education in Canada, aims to:
    • gain an in-depth understanding, and to produce a detailed directory, of the current program offerings that are available for aspiring or practicing career counsellors
    • to better understand the career paths and educational backgrounds of those currently working in the field; and, to begin a process of forming a collective vision of Canadian career counsellor education programs for the future.
  • Good WORK! Get a GREAT JOB or be your OWN BOSS: a young person’s guide“, an excellent resource for those working with youth. Published in 2006, author Nancy Schaefer builds on her previous book, “Good Job! A Young Person’s Guide To Finding, Landing, and Loving A Job”, by adding advice and information that a young person needs to start a business.

 

Further information on these initiatives is available through our website at: www.ceric.ca.

Rob Shea is the President of CERIC. Riz Ibrahim is the General Manager of CERIC. Both can be reached at admin@ceric.ca.

 


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Adolescent Development and Career Planning in Schools

by Shelley L. Boan and Noella Piquette-Tomei

There are various developmental factors that can affect a student’s ability and willingness to engage in career planning. The developmental areas that will be considered for this project are cognitive and social because they are so closely linked in adolescence (DeHart, Sroufe, & Cooper, 2004; Kasschau, 1995). The context of this development must also be noted as these factors are mutually interactive.

Taking into account adolescent development is of central importance when considering how to create career planning models for teens. This allows these programs to be more successful in their compatibility with teenagers’ wants and needs. Cognitive development affects the ways in which students think about careers and affects their interest in their future, while social development or identity development affects how they feel about careers and therefore, affects the success of their exploration.

Cognitive shifts can be observed in how students make decisions; those in earlier grades consider themes at a concrete level whereas students in later grades have the ability to conceptualize themes and concepts. Students’ rationale for choosing occupations becomes more logical, realistic, and more deeply understood as they age. Specifically, career choices and interests become broader as teens think about the future more rationally and comprehensively. Identity development is largely dependent on social influences and does have an effect on career planning. Exploration is a precursor to identity achievement and a healthy transition to adult life. Students who have explored their interests, needs, and values in a career counselling situation report a strong sense of identity achievement. It is important that the process of career planning is a positive experience for adolescents. Maintaining a supportive environment with encouragement from adults to explore the rationale behind their interests and choices can create this. This allows them to build skills and expand career interests that are likely to carry over to further vocational research. Support from counsellors also helps to reduce the negative emotions or pressure of the process, to internalize values and motivation, to overcome challenges, and to foster improved school engagement and performance.

Strategies to support adolescent career development

Counsellors can account for cognitive development maturation by not setting limits on the numbers or kinds of careers that students choose to investigate. Instead, they can encourage a variety of possibilities and give students adequate time to allow for this exploration. This supports the advances in hypothetical thinking that are being made. Furthermore, if changes in thinking happen rapidly, it would be beneficial to change the content of the career information for specific individuals. Promoting student engagement and meaningfulness of the career information can also incorporate varying cognitive shifts by utilizing a case studies (real or fictional) approach to show how others have benefited from career guidance or from using a group approach that encourages discussion.

Counsellors can attend to developmentally appropriate content and delivery of career information while encouraging career exploration as a means to assist with identity formation. For example, grade 12 students may benefit from brief proactive interventions on career and life planning, with less involvement from an adult, whereas counsellors for grade 9 students could focus on more intense, long-term involvement and more adult or peer attention. It is important to remember that career planning may be affected by different stages of identity achievement that must be taken into consideration when implementing career interventions.

CANNEXUS 2008

 

Specific methods to support career development

A few suggestions on how counsellors can further focus on developmental maturation when assisting adolescents in career planning are offered. This is not intended to be a comprehensive list but rather, a helpful start in understanding that adolescents must become invested in their own future plans. The intent behind adolescent career counselling is to have teenagers develop a realistic perspective on their skills and interests in order to allow them to set achievable goals. In the end, teenagers must become informed, self-reliant, and adaptable in life as well as in career, and they must have a vocational program that allows for this.

First, counsellors must ensure adolescent engagement with the career information that is developmentally appropriate. Engagement and relevance will help to build a strong sense of ownership or self-confidence, especially for younger students. One way to establish relevance, specifically for a teenager, is to vary the delivery method (e. g., lectures, technology, or role play), use real-life situations, or use a group approach.

Second, counsellors must ensure continued interest in career information. Interest is maintained by keeping the tasks and discussions developmentally appropriate. In order to do this, younger adolescents must be allowed more exploration and more support as they need time to see what possibilities exist beyond school and to test their emerging identities. This allows students to progress to more advanced exploration as they age, which may allow for greater career skill development and employability skills.

Third, counsellors must seek the assistance of the most influential individuals in student’s career decision-making: their parents. Parental support is an overriding necessity of any school-based counselling career model made for adolescents. Parental involvement should include being kept up to date about what their child is doing regarding career planning (i.e., notes or newsletters sent home, open house formats to bring them into the school). Career related assignments or homework involving parents can be included as well as forging opportunities for discussion with parents and their children. The support of their parents helps to alleviate some of the pressure and isolation that adolescents often feel with regard to important topics such as career planning. Further benefits of parental involvement include the counsellor learning more in regards to students’ career ideas, decision-making tools related to future career options, and possible information to include in the career curriculum delivery that will tailor the format and concepts.

Increasing student engagement, ensuring ongoing interest and involving parents in adolescent career information increases the probability of students using the career information in a meaningful manner.

Summary

It is especially crucial for school counsellors to ensure that the methods and information used in career counselling are helpful for students. This may be the only opportunity for adolescents to receive career planning before they enter into the world of work. As development affects things like what careers teens are interested in, how they think about their future, and what they need to maintain interest, it makes sense for vocational guidance models to take such cognitive changes into account. Additionally, as differences in identity and social development are related to the stress or confidence in the process and outcome of career planning, such models would be wise to incorporate content to address these differences. This will at least provide a starting point for the creation of career planning and exploration curriculum that is needed to build productive, successful, and satisfied workers of the future.

References:

Alberta Government. (2000). Social studies 10-20-30. Retrieved September 25, 2006, from http://www.education.gov.ab.ca/k_12/curriculum/bySubject/social/soc10_00.pdf

Alberta Government. (2002). Career and life management. Retrieved September 25, 2006, from http://www.education.gov.ab.ca/k_12/curriculum/bySubject/healthpls/calm.pdf

Alberta Government. (2006). Career planning – A work in progress. Retrieved September 24, 2006, from http://www.alis.gov.ab.ca/tips/archive.asp?EK=139

Bardick, A. D., & Bernes, K. B. (2005). Occupational aspirations of students in grades seven to twelve. Retrieved September 15, 2006, from http://www.natcon.org/natcon/papers/natcon_papers_2005_e1.pdf Bardick, A. D., Bernes, K. B., Magnusson, K. C., & Witko, K. D. (2006). Junior high students’ occupational aspirations. The Alberta Counsellor, 28(2), 3-9. Bernes, K., & Magnusson, K. (2004). Building future career development programs for adolescents. Retrieved September 13, 2006, from http://www.natcon.org/natcon/papers/natcon_papers_2004_Bernes_Magnusson.pdf Bloxom, J., & Bernes, K. (2003). What they need: Delivery of career development to grade 12 students. Retrieved October 2, 2006, from http://www.contactpoint.ca/resources/dbase.php?type=user_query&fetchid=1476

DeHart, G. B., Sroufe, L. A., & Cooper, R. G. (2004). Child development: Its nature and course (5th ed.). New York: McGraw-Hill.

Dillon, C. O., Liem, J. H., & Gore, S. (2003). Navigating disrupted transitions: Getting back on track after dropping out of high school [Electronic version]. American Journal of Orthopsychiatry, 73(4), 429-440.

Ferry, N. M. (2006). Factors influencing career choices of adolescents and young adults in rural Pennsylvania. Retrieved October 7, 2006, from http://www.joe.org/joe/2006june/rb7.shtml

Foot, D. (1998). Boom, bust, & echo: Profiting from the demographic shift in the 21st century. Toronto, ON, Canada: Stottart. Hargrove, B. K., Inman, A. G., & Crane, R. L. (2005). Family interaction patterns, career planning attitudes, and vocational identity of high school students [Electronic version]. Journal of Career Development, 31(4), 263-278.

Hiebert, B. (2003). Assessing student needs: Implications for comprehensive school programming. The Alberta Counsellor, 28(1), 17-26.

Jarvis, P. S. (2006). Career management paradigm shift: Prosperity for citizens, windfalls for governments. The Alberta Counsellor, 29(1), 3-11.

Kasschau, R.A. (1995). Understanding psychology. Westerville, OH: Glencoe/McGraw-Hill.

Kenny, M. E., & Bledsoe, M. (2004). Contributions of the relational context to career adaptability among urban adolescents [Electronic version]. Journal of Vocational Behavior, 66(2), 257-272.

Kenny, M. E., Blustein, D. L., Chaves, A., Grossman, J. M., & Gallagher, L. A. (2003). The role of perceived barriers and relational support in the educational and vocational lives of urban high school students [Electronic version]. Journal of Counseling Psychology, 50(2), 142-155.

Kerr, B., & Erb, C. (1991). Career counseling with academically talented students: Effects of a value-based intervention [Electronic version]. Journal of Counseling Psychology, 38(3), 309-314.

Kush, K., & Cochran, L. (1993). Enhancing a sense of agency through career planning [Electronic version]. Journal of Counseling Psychology, 40(4), 434-439.

Leedy, P. D., & Ormrod, J. E. (2005). Practical research (8th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

Pasupathi, M., Staudinger, U. M., & Baltes, P. B. (2001). Seeds of wisdom: Adolescents’ knowledge and judgment about difficult life problems [Electronic version]. Developmental Psychology, 37(3), 351-361.

Picklesimer, B. K., Hooper, D. R., & Ginter, E. J. (1998). Life skills, adolescents, and career choices [Electronic version]. Journal of Mental Health Counseling, 20(3), 272-280.

Pungar, L. (n. d.). Career and life management: A research brief for practitioners. Retrieved September 15, 2006, from http://www.edc.gov.ab.ca/k_12/special/aisi/pdfs/ Career_and_Life_Management.pdf#search=%22career%20infusion%20hiebert%22

Pyne, D., & Bernes, K. (2002). Adolescent perceptions of career and occupation. Retrieved September 26, 2006, from http://www.contactpoint.ca/resources/dbase.php?type=user_query&fetchid=1259

Roll, T., & Arthur, N. (2002). Beliefs in career counselling. Retrieved September 24, 2006, from http://www.contactpoint.ca/natcon-conat/2002/pdf/pdf-02-03.pdf

Schmitt-Rodermund, E., & Vondracek, F. W. (1999). Breadth of interests, exploration, and identity development in adolescence [Electronic version]. Journal of Vocational Behavior, 55(3), 298-317.

Shepard, B. (2005). Embedded selves: Co-constructing a relationally based career workshop for rural girls. Canadian Journal of Counselling, 39(4), 231-244.

Shepard, B., & Shoop, E. (2003). A new twist: Fostering creative career exploration in young people. Retrieved September 26, 2006, from http://www.contactpoint.ca/resources/dbase.php?type=user_query&fetchid=1459

Solberg, V. S., Howard, K. A., Blustein, D. L., & Close, W. (2002). Career development in the schools: Connecting school-to-work-to-life. [Electronic version]. The Counseling Psychologist, 30(5), 705-725.

Taveira, M. D., & Moreno, M. L. R. (2003). Guidance theory and practice: The status of career exploration [Electronic version]. British Journal of Guidance and Counselling, 31(2), 189-208.

Turner, S. L., & Lapan, R. T. (2005). Evaluation of an intervention to increase non-traditional career interests and career-related self-efficacy among middle-school adolescents [Electronic version]. Journal of Vocational Behavior, 66(3), 516-531.

Witko, K. D., Bernes, K. B., Magnusson, K. C., & Bardick, A. D. (2006). School counsellor, CALM teacher and health teacher: Perceptions of their roles in adolescent career planning. The Alberta Counsellor, 29(1), 12-18.

Shelley Boan is a high school guidance counsellor in Edmonton, Alberta and student with the Campus Alberta Master’s of Counselling Psychology program.

Dr. Noëlla Piquette-Tomei is currently an assistant professor in educational psychology and special education at the University of Lethbridge. Her current research involves assessment practices, gender based counselling, FASD, differentiated instruction, teacher training, and adolescent development trajectories.

 


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Proposal Writing 101: The Art of the “Ask”

by Carrie Brodi

A proposal is a form of persuasive writing with a very specific goal—to inspire the reader to take action by making a monetary donation. The most successful proposals do this by connecting the needs and values of a prospective funder with a cause, while answering the ultimate question: What’s in it for me?

There is no secret to writing successful proposals, as no two appeals are the same. For example, government proposals are generally based on lengthy application forms whereas a corporate proposal may not even be looked at if it is longer than two pages. Your audience is everything when crafting written appeals.

Regardless of who you are appealing to and for what, there are four basic fundamentals to keep in mind when preparing a proposal: solid research, knowledge of your key messages, a compelling ask and good writing.

Prewriting: Research and Cultivation

Most of the time the proposal alone will not raise funds. In fact, it is only one piece of a much larger strategy—the last step in a cycle of what fundraisers refer to as “readiness”. Ideally, a proposal is sent only after some initial contact has been made, be it an official meeting or a casual phone conversation. Ideally, you want the proposal to be sent as a summary of those conversations, when a “yes” is almost a guarantee and the proposal is just a follow up mechanism.

If personal cultivation is not possible, some research into a potential funder’s past giving should be done via the Internet, Who’s-Who directories, annual reports and other mechanisms. For government proposals, ministry reports can provide valuable information about research that has been done to evaluate community needs. This knowledge will get you thinking about what connects your organization with a potential source of funding and whether or not the ask is a good fit.

Know your Cause

Now that you have an idea of your prospective donor’s needs and values, it is important to convey who you are through your organizational key messages. Simply, key messages are three to five facts that differentiate your cause from similar organizations. To define yours, ask:

1) What are your major strengths? Do you have expertise in a specific area, or an endorsement from a respected industry association, the public or an important individual?

2) What makes you unique? Are you the only, the first, the biggest or the best in your field? Do you serve a specific client-base such as corporate executives, new immigrants or street youth?

3) What do you believe? What is your organizational philosophy and how does that set you apart?

Once your key messages are widely agreed upon, based on consultations with internal and external stakeholders, include them in the introductions of all of your proposals as well as other communications pieces such as media releases, newsletters, speaking notes and brochures.

Crafting a Compelling Ask: The Key Elements of a Proposal

Now that you’ve done your research, and distinguished your cause through your key messages, you are ready to write the proposal.

The Key Elements of a Proposal checklist (FIG. 1) is a guideline representing the questions donors—be they corporations, individuals, foundations or government—most want answered in a proposal.

 

(FIG. 1)
Crafting a Compelling Ask: The Key Elements of a Proposal

 

1) What are you asking for?

  • How much exactly do you need and within what timeframe?

2) What is the issue that this priority addresses?

  • How does this issue affect society as a whole? For example, your organization may provide counseling to new immigrants to help them integrate into Canadian society and you may require funds to hire an additional counselor. The funds you seek will help to address the issue of Canada’s future economic prosperity and not staffing goals.

3) Relationships of issue to your organization

  • What programs/research/services do you already have in place that prepare you to solve this problem? Highlight your past successes as they relate to your ability to address the issues identified in #2.

4) Proof that this issue exists

  • Go back to #2 –can you prove that this social need (i.e. the need to integrate new immigrants into the Canadian workforce) exists through relevant statistics, studies, experts, etc? Include hard evidence whenever possible.

5) A realistic measurable objective

  • What exactly do you want to do and what is the hoped-for outcome of this support in relation to #2. For example, how many more clients do you hope to serve per year, and how will this increased capacity impact lives and society in general?

6) Method for achieving objective

  • How and when do you plan to achieve this objective? For example, how will go about hiring this new person and what are your timelines?

7) Summary of budget

  • How will each dollar be spent? Are there other funds from different sources?

8) Shared goals

  • Here is where you make the all-important connection as discussed in the opening paragraphs, connecting your project or program to the needs and values of your prospective funder. For government proposals, it is key to include any existing collaborations you may have with like-minded agencies or organizations. Collaborations are a huge focus for government funding bodies.

9) Establish recognition, stewardship and evaluation

  • How will you thank and report back to the funder on the impact of their giving?

Infused into the above must come commitment and passion. How you feel about your cause makes a big difference in the writing. To harness the passion for your organization, don’t be afraid to tell human stories, to interview long-time staff members to gain moving anecdotes and other important pieces of information, or to interview your constituents to obtain quotes and testimonials as to how your organization has changed their lives. Compelling human stories move people to action more than anything else you can put into a proposal.

Strong Writing

A proposal is no different than any other piece of writing. It must be crisp, clear and to the point. The writing must be active, jargon-free and compelling.

In terms of length and tone, consider that corporations prefer shorter, punchier proposals that get right to the point as they are often inundated with funding requests. Proposals to individuals on the other hand can be longer, more emphatic and personalized whereas government proposals are very specific and often driven entirely by very focused questions.

In conclusion, successful proposals respond to the donor’s requests, rely on facts not claims, have very specific project goals and establish a direct line of communication with the funder through follow up mechanisms. Keep in mind that a well-written proposal is based on solid research, knowledge of your organizational strengths, a compelling ask and strong writing. By following these guidelines closely, you are more likely to get that transformational grant or gift.

Carrie Brodi is an experienced development writer who has facilitated numerous workshops on proposal writing and clear communication. She has written successful charitable gift appeals for a number of non-profit organizations including three of Canada’s top universities. Carrie has profiled individuals across multiple sectors, from university presidents to corporate CEOs and celebrities, for such publications as NOW Magazine, The Canadian Jewish News, and Lifestyles Magazine. Carrie provides development writing and consulting services through her business Impact Writing Solutions Inc. She can be reached at carriebrodi@icloud.com

 

 


 

Last Updated on Friday, 27 February 2009 10:56

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The Certainty and Challenge of Labour Shortages

by Roger Sauvé

Look ahead 10 years or so … the unemployment rate will be down to new lows, worker stress levels will be at record highs, wages will be rising faster than inflation, fewer workers will be supporting the rest of us and government revenue growth will be rising more slowly than in the past. These are all possible … and very, very, very likely.

In fact, the labour shortage situation is already here in both booming provinces and in provinces that are growing more slowly. If you define a shortage as an unemployment rate of 3% or less, then 42% of all occupations and 35% of all industries are currently in a shortage situation. In the short-term, a solid recession would lessen the shortages for a period of time. I think we can all agree that this not the favoured solution. Over the medium-term, one solution would be to double or triple the annual rate of international immigration. The Federal Government recently set a target of some 240,000 to 265,000 immigrants to be admitted to Canada in 20071. This is the highest target rate in 25 years and reflects Canada’s “extraordinary” labour market requirements. During the first quarter of 2007, international immigration was responsible for two-thirds of the total population increase in Canada. The question remains whether Canada can continue to attract this high level of immigration.

According to one of my recent reports, Labour Crunch to 2021, National and Provincial Labour Force Projections, the level of international immigration will need to be within an annual range of 467,000 to 630,000 by the 2017-2021 period. This is way above the quarter-century record noted above. Any less and labour force growth and economic growth will slow sharply within a decade or two. The main cause of this slowdown will be the wave of boomers who will retire as they enter their glorious senior years. I will be one of them along with a whole bunch of you readers out there. It is inevitable.

A Difference of Ability

According to my base case scenario, the absolute size of the labour force has already peaked or will peak within just a few years in five provinces. The projected growth in each of the other provinces, even Alberta, will slow dramatically over the next 15 years. You aren’t sure you want to believe me. A very recent Statistics Canada report2, using four different scenarios, projected that only three provinces will see a larger labour force in 25 years than in 2005. It seems to be unanimous!

And so what does it mean?

  • Diversity will increase as the vast majority of new workers will be new immigrants from countries with different languages, customs, attitudes and religions than the “average” Canadian. This will require even more resources to ease the settlement process for both the working-age immigrants themselves and the children they bring along or have in Canada.
  • Regardless of the level of immigration, Canada is getting older and will continue to age over the next two to three decades. According to my projections, almost 20% of all workers in 2021 will be 55 years old or older. This is almost double the ratio at the beginning of this century. These older workers may not want to work for large employers … about one-quarter of males aged 55-64 are self-employed and almost half of males aged 65 and over are self-employed.
  • Many older workers will be asked to stay around a bit longer, instead of being told to leave at 65 or younger. Older workers certainly bring experience but they also bring along a few more ailments and they actually do take more time off to enjoy or repair themselves.
  • Younger and middle-aged workers will be asked to compensate for the lack of workers. This means more overtime, less time for families and more and more work-life conflict.
  • Groups that have waited on the sidelines for job and growth opportunities will increasingly be invited to fully participate in the mainstream job market.
  • The ongoing tightness in the job market will force companies, cities and provinces to compete for the available workers. This may cause the turnover rate to increase and will bring about a “hollowing out” of areas that are not growing or are not growing fast enough to employ the youth that are entering the labour force. This is already happening in much of the Atlantic region. Even so, the amount of mobility will tend to slow .The reality is that the older you are, the less you are willing to pull up stakes and move to a new location. And if older workers do move, they tend to move back to their home bases.

Are you ready? As career and counselling specialists, you have and will continue to have a major role to play in our aging and increasingly diverse Canadian society. Have you sat down alone or with a group or an organization to try and figure out what this future means for you? Have you planned your career as well as you help others to plan their careers? A parting comment … global warming is here and Canadian worker shortages are here.

References:

1Citizenship and Immigration Canada, Annual Report to Parliament on Immigration, 2006
www.cic.gc.ca/ENGLISH/resources/publications/annual-report2006/section1.asp

1The Daily, Statistics Canada Study: Labour force projections in Canada
www.statcan.ca/Daily/English/070615/d070615b.htm

Roger Sauvé is President of People Patterns Consulting. Roger publishes an annual Canada Jobs Trends Update report. He is available for speaking engagements. For more information please visit: www.peoplepatternsconsulting.com

Last Updated on Friday, 27 February 2009 10:43

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