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How career exploration affects admission and scholarship success

When students develop strong self-knowledge, they can craft personal statements that will help them reach their goals

Janet MacDonald

author headshotMeaningful career exploration activities are important for many reasons, but do you know they can affect students’ success with post-secondary admission and scholarships?

Career exploration is often linked to admission and scholarships through a personal statement. Personal statements are not required by all universities and scholarships, but they are used more each year. Programs that are highly competitive often use personal statements to evaluate students in a more holistic way. In scholarship applications, personal statements help the funder get to know the applicant’s future plans and to evaluate their suitability for the award.

What is a personal statement?

Personal statements go by different names and they vary in their requirements. For example, for admission to most programs at the University of British Columbia, students must complete a Personal Profile. At the University of Waterloo, an Admission Information Form (AIF) is required only for some highly competitive programs.

The admissions or scholarship personal statement asks students to address different topics, but one of the more common kinds of questions is the “future plans” question. This question often requires the applicant to discuss their plans for university and/or their career choice, and their suitability for it.

For example:

  • The Waterloo AIF asks students to: “Please tell us about your education goals, your interest in your chosen program(s) and your reasons for applying to the University of Waterloo.”
  • Ryerson University Media Studies asks applicants to:Provide a personal statement as to why you have chosen Media Production and explain what you have done that demonstrates why you are a good candidate for this program. Please include your areas of interest and where you see yourself working after graduating from the Media Production program.”
  • The Zonta International “Young Women in Public Affairs Award” says, “Please describe … your anticipated course of study and current career interests.”

Over the past few years, I’ve seen an increase in the number of post-secondary institutions and scholarship funders that ask “future plans” questions, and I predict this practice will only increase. It’s more important than ever for high school students to learn how to gather meaningful career-related information and how do the important work of learning about themselves – their interests, skills, values, qualities and motivations.

Of course, in addition to gaining admission to their chosen program, and perhaps some free funding, meaningful career exploration in high school has the added benefit of improving students’ selection of program/career, which sets them up for greater success in their education and career path.

Female Student Talking To High School Counsellor
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How students can gather information to answer ‘future plans’ questions

Many of the future plans questions require the student to demonstrate “fit.”  The student should know about their chosen program and/or career area, and they should know about themselves, and then they must demonstrate how the two fit together. They need to do quality research on their program choice and/or career area and meaningful self-reflection on their experiences, and pull out what they learned about themselves. Students should be challenged to move past the standard, “I want to be a doctor because I’m good at science and I like helping people.” They must be more specific.


More on K-12 career development from Careering

Community connections foster K–12 career exploration

Client Side: Grade 12 was tough enough. Then the pandemic hit

Making career development ‘stick’ in K-12


Students can gather career-related information online from websites like WorkBC and from school-based platforms such as myBlueprint.  However, to find specific information that will demonstrate interest and fit, here are some additional suggestions:

a) Do informational interviews. One of the best ways for students to gather relevant, recent, quality information is to do at least one informational interview with people in the career area they are considering. This activity has the added benefit of demonstrating initiative and genuine interest in the field, which could help the student gain admission or win the award.

b) Do self-reflection quizzes. For self-reflection, students can do free career quizzes like 16 Personalities and focus their attention not on the career matches, but rather on the descriptions of their interests, skills and values. They should ask themselves and others, “Is this information an accurate reflection of who I am?”

c) Go deeper on university websites. Students should look deeper on the university websites for program-specific information. For example, they can review course descriptions, read about student experiences like co-op work terms and student societies, examine the different kinds of research professors are involved in and read alumni stories to discover what kinds of careers they hold. Suggest students choose something that resonates with them and discuss their interest in it.

More thoughtful choices, more success

Although developing a personal statement requires more work from the student, and it adds another layer of complexity to the admission and scholarship process, there is a silver lining. It “forces” students to do proper research on their chosen path, to truly reflect on why they chose it and to think about the steps they’ll take to reach their goal. When done properly, it teaches young people how to find relevant career information, how to self-reflect to gather self-knowledge and how to align the two.

While we know high school students are young and plans can change, “future plans” questions help students to stop, to reflect, and to make more thoughtful and informed choices for the next important step in their lives.

Janet MacDonald is a former university admissions officer. Now, with her business mycampusGPS, she helps high school students to prepare for university.  Her main service is helping students find and apply for scholarships. Please connect with MacDonald on LinkedIn

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Editor’s note

author headshotWhen I was 5, if you’d asked me what I wanted to be when I grew up, I would have said an artist. By middle school, I had my eye on a career as a veterinarian. Back then – and through university – I thought of my career options in job titles. While I didn’t expect to do the same thing my entire life, I thought my initial choice would carry a lot of weight and determine which doors were open to me.

After several years of being immersed in the career development world, I can see how short-sighted this was. People pivot in their careers constantly, by choice and by necessity. Skills matter more than titles – and the skill of being able to continuously evolve may be the most important one. It’s both a freeing and an intimidating idea.

The Brookfield Institute’s 2021 report Yesterday’s Gone, which highlights trends expected to affect employment in Canada, captures this tension. Change will bring challenge – but also opportunity. The report authors state, “It is critical to understand the breadth of potential changes ahead so we can better prepare workers for the future of Canada’s labour market.”

This digital-exclusive issue of Careering, on the theme of “Career Pivots,” comes at a time when the workforce is navigating immense shifts. Articles explore the impact of COVID on a Grade 12 student’s career plans and on Kwantlen Polytechnic University’s class of 2020, as well as the experiences of entrepreneurs suddenly thrust into job search.

The broader takeaway, however, is a reassuring one: with the support of career education and career professionals, Canadians can develop the skills to thrive amid change. Careering authors examine theories that support client engagement and the development of a change-ready mindset; they offer strategies for employee career conversations, dealing with employment gaps and supporting lifelong learning; they present effective K-12 career exploration approaches, and much more.

How have you supported students, employees and clients in pivoting over the past year? Are you taking steps to futureproof your own career? We want to hear your Career Pivot stories and strategies! Tag us on Twitter or LinkedIn, or use #Careering to share your stories.

Keep calm, and pivot on.

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2021

CERIC’s Retain and Gain Playbook helps to grow an inclusive public sector workforce

CERIC has published a new edition of its popular Retain and Gain Playbook to support public sector employers in developing an inclusive, agile and equipped workforce. The bilingual publication comes at a time when all levels of the public sector are focused on career development as a means of putting the full capacity of their talent pools at the service of Canadians, exemplified by the federal government’s recent Call to Action on Anti-Racism, Equity and Inclusion.

Written in an innovative “travel guide” format, the Playbook is a concise, action-oriented career management resource that public sector leaders and managers can use to attract, engage and retain staff. It applies to all levels of government: municipal, provincial, federal and First Nations. The Playbook is authored by workforce expert Lisa Taylor, who integrates diversity, equity and inclusion (DEI) throughout and recognizes the unique context of public sector workplaces. The Playbook is situated in relation to the COVID-19 pandemic and its impact on public sector careers, including workforce mental health and remote work arrangements.

The publication includes:

  • 40+ practical, low-cost tips, activities and actions that can be implemented in as little as 10 minutes a day (worksheets and additional references included)
  • An exploration of career issues of specific interest to the public sector such as when there are few opportunities for knowledge specialist advancement
  • A special section on “Careers and Canadians” outlining how career management can be a powerful lens for the development of public policy and delivery of public services

Activities in this Playbook will help facilitate dedicated career conversations, individual and organizational career planning strategies and greater awareness of the career-related resources available in the public sector – and how to find them. They will also help foster resilience and responsiveness to changing conditions. The Playbook makes the case that career management offers a strategic lever for stronger organizational performance beyond employee satisfaction and loyalty. It drives better public service and increased opportunity for innovation.

Development of the Playbook was guided by an Advisory Committee that included representation from the Government of Canada’s Interdepartmental Career Community of Practice, National Managers’ Community and Privy Council Office (Public Service Renewal Secretariat) as well as from the Governments of Saskatchewan and New Brunswick. The book is being championed across the public sector as a foundational tool for managers that also responds to the need to support the career advancement of equity-seeking groups:

“Finally! A comprehensive resource that is practical and speaks to the benefits of career planning while providing free tools and pathways that recognize our busy work lives. This should be saved on the desktops of all public service people-management leaders. As the public service readies itself for the culture shift for the future of work, and responds to the calls to action on addressing systemic racism, diversity and inclusion, this Playbook comes at a critical time to help understand how career conversations are essential to align talent with the organizational needs of today and tomorrow…now.”
– Tracey Sametz, Director General, Human Resources, Transport Canada

Retain and Gain: Career Management in the Public Sector is the third book in CERIC’s Retain and Gain series. It builds on the success of two earlier resources also authored by Lisa Taylor: Retain and Gain: Career Management for Small Business Playbook (2017) and Retain and Gain: Career Management for Non-Profits and Charities Playbook (2018).

The Public Sector Playbook is available in both English and French and can be downloaded for free at ceric.ca/publicsector. It is also for sale via Amazon.ca in print or ebook formats. Bulk orders of 10 or more copies can be purchased at a 30% discount and placed through CERIC by contacting sales@ceric.ca.

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2021

Free webinar with Dr. Kris Magnusson on “Working With – and Around – Emotions in Career Helping”

CERIC is offering a free webinar – A Conversation with Dr. Kris Magnusson on Working With – and Around – Emotions in Career Helping – on Tuesday, June 8, 2021. It comes as a follow up to his popular keynote earlier this year at Cannexus21, Canada’s Career Development Conference where he will further explore the dynamic interplay between feeling, thinking and doing and how career practitioners can intentionally use these processes to improve results for clients.

This webinar will be of interest to those working in career advising, employment services and guidance counselling. Others in the broader career development system including educators and policymakers will also benefit. Whether or not you were one of our 2,300 attendees at Cannexus, all are welcome to this free online event.

Dr. Magnusson will continue to discuss how the traditional view on career helping and career counselling as a cognitive process has been dominating funders’ perspective on career services provision. And, he will address how service providers can recognize the powerful role of emotions in helping clients navigate increasingly complex and unique career challenges.

You can watch (or rewatch) his Cannexus keynote and Q&A with Tony Botelho, Director, Career & Volunteer Services at Simon Fraser University in advance.

Dr. Magnusson recently completed two terms as Dean of the Faculty of Education at Simon Fraser University, and in 2019 returned to faculty life as a Professor. Magnusson’s academic work is in the area of counselling psychology and career development. He was the recipient of the Province of Alberta Career Development Award of Excellence and the 2006 recipient of the Stu Conger Award for Leadership in Career Development. He is also a co-founder of the Canadian Research Working Group for Evidence-based Practice.

Learn more about this webinar and register today.

 

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2021

Nominate a career development leader for the Etta St. John Wileman Award by June 30

The Etta St. John Wileman Award for Lifetime Achievement is designed to recognize individuals who have devoted their lives to enhancing the field of career development. If you know a leader who deserves to be celebrated – a changemaker who has shaped our communities for the better and has impacted your work and the work of the field in significant ways – complete the nomination form by June 30, 2021. 

The award seeks to: 

  • Honour individuals who have established themselves as leaders within career development. 
  • Recognize trailblazers who combine being a mentor, educator, advisor, advocate and role model. 
  • Encourage people in Canada and around the world to celebrate those who have contributed so much to the career development profession. 

Leaders who have demonstrated a substantive and long-term commitment to career development are eligible to be nominated for this prestigious award. The Selection Committee encourages nominations of candidates from equity-deserving backgrounds or of individuals working with communities facing equity challenges. 

Presented on a less than annual basis at Cannexus, Canada’s Career Development Conferencein Ottawa, the award is given in the name of Etta St John Wileman. A little over 100 years ago, with a World War that had just begun, Wileman emerged as champion and crusader of career, work and workplace development in Canada. She was a strong advocate for a national system of employment offices. She lobbied for the role of parents and schools in the career guidance of children. In short, she believed in the importance of work to the human soul.  

Reflecting the spirit of Etta St. John Wileman, past recipients of the award have included Marilyn Van Norman, Denis Pelletier, Norman Amundson, Mildred Cahill, Bryan Hiebert, Donald Lawson, Michel Turcotte and, most recently, Roberta Neault. Several of the previous honourees have recorded video messages to share what receiving the Wileman Award means to them. 

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Webinar Series: Self-Employed Career Practitioners: Tools and Strategies to Better Manage Your Finances

Date: Thursdays, May 20, 27, June 3, 2021

Presenter: Pamela George

Cost: Full Series VRA-Member: $119 | Full Series Non VRA-Member: $159

All registered participants will receive a password-protected video recording of each session. Recordings will remain available for ONE MONTH after the final webinar of the series.

Individual certificates of attendance will be provided to all registered participants who attend the webinars LIVE.

Overview

Often career practitioners, like many Canadians, have very little understanding of finances, how credit works, and of the potential impact on their financial well-being. While we see a shift in our practice and in the workforce with more and more people self-employed, it becomes more important, especially in light of the current pandemic, to educate ourselves, and the clients we serve, on financial literacy. This new webinar series will help career practitioners who are self-employed to enhance their learning on current personal financial management practices.

Webinar #1: How to Set up and Organize Your Finances for Success
Thursday, May 20, 2021 | 12:00 pm – 1:00 pm ET

  • How to plan for irregular income
  • How to pay yourself a consistent salary
  • How to manage taxes
  • Banking: accounts for the self-employed
  • Build a business budget

Participants will learn how to plan for those months when income is low, but expenses remain the same or increase.

Webinar #2: BUDGETING – How to Build a Personal Budget
Thursday, May 27, 2021 | 12:00 pm – 1:00 pm ET

  • Learn the relevance and importance of a balanced budget and its place in managing your finances
  • Learn the 5 major categories that need to be in your budget and how much of your income needs to be allocated to each category
  • Build your own budget using a customized template

For this webinar, participants will be required to know their estimated income and personal expenses, and have a calculator, pen and paper.

Webinar #3: Type of Savings and How to Pay off Debts
Thursday, June 3, 2021 | 12:00 pm – 1:00 pm ET

  • Learn the different types of savings and its relevance to successful financial management
  • Learn the 7 ways to pay off debts and how to determine which one is best for you
  • Understand how retirement is different for the self-employed and why you need to plan differently
  • Understand the importance of wealth protection

Participants will learn how to save for financial success and also learn the many ways that they can pay off debt and how to determine which one is best for them. 

Throughout her career, Pamela George has been steadfastly committed to one overarching goal: To educate and empower Canadians, so they may regain control of their finances and start living the life they want. Whether she is counselling individuals, couples, families, solopreneurs, entrepreneurs or groups, Pamela has successfully helped thousands of people pay off debt, build budgets and save for the future so they can start living their dreams.

 

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Free Webinar: A Conversation with Zabeen Hirji on Building a Future of Work that Works for All: It’s Your Turn to Ask Questions

Date: Tuesday, April 27, 2021 | 12:00 pm – 1:00 pm ET
Presenter: Zabeen Hirji, Deloitte
Cost: Free

All registered participants will receive a video recording. The recording will remain available indefinitely.

Individual certificates of attendance will be provided to all registered participants who attend the webinars LIVE.

Overview

As a follow up to her popular keynote at Cannexus21, Canada’s Career Development Conference, Zabeen Hirji will be offering a free webinar to further explore “Building a Future of Work that Works for All.” We didn’t get to all the great questions – that’s what this session is about.

Who Should Attend 

Those working in career advising, employment services, guidance counselling, workforce development and human resources management. Anyone in the broader career development system including educators, employers and policymakers will also benefit.

Whether or not you were one of our 2,300 attendees at Cannexus, all are welcome to this free online event.

You can watch (or rewatch) Zabeen’s Cannexus keynote and fireside chat with Magnet’s Mark Patterson (45 minutes) in advance.

Zabeen will continue to discuss themes related to our shared purpose in helping people unlock their potential, achieve career success and build inclusive prosperity. Key themes:

  • The Future of Work is Human. We are boldly re-imagining “work from anywhere,” lifelong learning, employee agency and responsibility, diversity and inclusion.
  • The Future of Leadership is Human. Trust through transparency and authenticity, empathy, inclusion, compassion.
  • The Future of Prosperity is Human. This is a pivotal moment for us to grasp with passion and courage. Our challenge is to create Work that Works for All, establishing inclusive prosperity to power our country for generations.
  • This is your time to multiply your impact. We will talk about how to hold and start these conversations.

At a unique time when we are more aware of our interconnectedness but also our inequities, join us to hear Zabeen’s call to action: “We are instruments of change. We have agency to turn this moment into a movement. Leadership is not a title, it is action and behaviours.”

zabeenZabeen Hirji, Executive Advisor, Future of Work at Deloitte, advises on issues key to the transformation agendas of business and government. She focuses on leadership and talent, workforce, workplace and culture transformation, lifelong learning and upskilling, equity, diversity and inclusion and purpose-led organizations. She is a frequent speaker and media commentator on these topics. She is also Executive-in-Residence at Beedie School of Business, Simon Fraser University, where she received her MBA from. Zabeen is the former Chief Human Resources Officer for RBC.

 

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2021

Free follow-up webinar with Zabeen Hirji on Cannexus keynote: “A Future of Work that Works for All”

CERIC is offering a free webinar – A Conversation with Deloitte Executive Advisor Zabeen Hirji on Building a Future of Work that Works for All: It’s Your Turn to Ask Questions – on Tuesday, April 27. It comes as a follow up to her popular keynote earlier this year at Cannexus21, Canada’s Career Development Conference where she will further explore the topic of inclusive prosperity and answer questions from participants.

This webinar will be of interest to those working in career advising, employment services, guidance counselling, workforce development and human resources management. Anyone in the broader career development ecosystem including educators, employers and policymakers will also benefit. Whether or not you were one of our 2,300 attendees at Cannexus, all are welcome to this free online event.

Hirji will continue to discuss themes related to our shared purpose in helping people unlock their potential, achieve career success and build inclusive prosperity, including:

  • Re-imagining “work from anywhere,” lifelong learning, employee agency and responsibility, diversity and inclusion
  • Building trust through transparency and authenticity, empathy, inclusion and compassion
  • Grasping this pivotal moment to create Work that Works for All when we are more aware of our interconnectedness but also our inequities

You can watch (or rewatch) her Cannexus keynote and fireside chat with Magnet’s Mark Patterson in advance of the webinar.

As Deloitte’s Executive Advisor, Future of Work, Hirji advises on issues key to the transformation agendas of business and government. She is also Executive-in-Residence at Beedie School of Business, Simon Fraser University and is the former Chief Human Resources Officer for RBC.

Learn more about this webinar and register today.

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2021

Call for Presenters for Cannexus22 Career Development Conference now open

Planning for Cannexus, Canada’s Career Development Conference in January 2022 is now underway. Cannexus22 is expected to be a hybrid conference with a live in-person and virtual portion. CERIC invites individuals or organizations with an interest in presenting at the 16th annual Cannexus to submit a brief session outline for consideration using the Proposal Form. The deadline for proposals is Thursday, June 3, 2021.

Presenting at Cannexus provides an unmatched opportunity to exchange information and explore innovative approaches in career counselling, and career and workforce development. Presenters gain recognition as experts and leaders in the field at the conference and beyond. We expect participants from across Canada and internationally. In the past, our live conferences have drawn more than 1,200 delegates and our virtual conference more than 2,300. 

CERIC has identified areas of interest to assist presenters in targeting the content of their sessions: 

  • Adult Education and Career Development 
  • Advocacy & Social Justice 
  • Application of Current Research, Theory & Methodology  
  • Building the Profile and Sustainability of the Career Development Sector  
  • Career Development for Youth Outside of School  
  • Career Education K-12 Students  
  • Career Education Post-Secondary  
  • Client Mental Health  
  • Effective Career Counselling/Coaching Techniques  
  • Employee Recruitment & Engagement  
  • Employment/Training Programs (Community, Government, Industry)  
  • Entrepreneurship & Self-Employment  
  • Experiential/Work-Integrated Learning  
  • Global Perspectives on Career Development Research & Practice  
  • Indigenous Career Development  
  • Job Search Strategies  
  • Labour Market Information  
  • Leadership Development  
  • Management & HR Issues for Career/Employment Centre Directors  
  • Mature Worker Career Development  
  • New Technology & Tools for Career Professionals  
  • Online Career Service Delivery/Remote Learning Approaches  
  • Pandemic Recovery  
  • Rural Career & Community Economic Development  
  • Self-Care for Career Professionals  
  • Supporting Clients with Disabilities  
  • Workforce Planning & Development  
  • Working with Newcomer and Refugee Communities  

Cannexus is presented by CERIC and supported by The Counselling Foundation of Canada and a broad network of supporting organizations and sponsors. 

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2021

CERIC is now making past webinars available on-demand

By popular request, CERIC, in collaboration with partnering associations and expert presenters, is now able to offer recordings of past webinars on-demand, extending access to this valuable learning. Available right now, you can purchase all paid webinar series from 2020, including those on Autism, Remote Services, Mental Health, Older Workers and Self-Care.

The cost is $119 per person with a discount of 25% on group registrations of 5 or more. Recordings will be accessible until February 2022.

CERIC partners with associations and organizations across Canada and beyond to present webinars that offer timely, convenient and affordable professional development.

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